48 hours of new video are posted online every minute, and 3 billion videos are viewed every day on YouTube alone. Couple all that with video’s engaged online community and you have an amazingly dynamic marketing platform.
Measuring the ROI of Pre Roll in Media Mix: UK
This study will help you understand more about the ROI of pre-roll ads in the media mix.
- Although TV reach is higher, the YouTube pre-roll adds 10% incremental reach
- The pre-roll campaign, particularly when combined with TV campaign ...
The impact of YouTube Pre-rolls and TV
This ambitious and ground-breaking study combines a number of leading-edge research techniques to help you better understand the emotional and brand impact of YouTube Pre-rolls and TV. Twelve advertisers participated in the study across the FMCG, automotive, tech and telco ...
Impact of Multiple YouTube Homepage Ads for Renault
Renault ran three YouTube homepage ads on three consecutive Mondays in March 2011 to revive its 'Va Va Voom' slogan. We worked with GFK to quantify the success of the campaign:
- The three homepage ads had a combined reach of ...
Effect of Consumer Choice on Advertising Effectiveness: UK
This UK study used eye tracking, biometrics and an online survey to understand levels of engagement in YouTube TrueView Skippable pre-rolls versus standard YouTube pre-rolls, in which viewers are not able to skip the ads.
The key findings were:
- Opted-in ...
The Online Video's Role in the Movie Decision-Making Process
Between 17 July and 2 September 2010, OTX's weekly movie tracker tracked approximately 30 movies and captured the intent of 8,400 movie-goers. Among those who came across a trailer and/or banner ad for a movie on the ...
Increase Brand Favourability with Promoted Videos
Have you ever noticed the sponsored video ads that appear alongside YouTube search results? We partnered with Decipher to understand what kind of impact these promoted videos have on branding for advertisers:
- 77% of users recall the YouTube ad if ...
Winning the 2010 World Cup in the Digital Space
In the summer of 2010, Adidas had the key objective to "win the World Cup‟ in core digital channels that were heavily consumed by the target audience, and to become the most talked about sports brand of the 2010 World ...
A Cross Media Campaign to Raise Samsung Awareness
In Spring 2010, Samsung ran a multi-media campaign, including TV and YouTube, for the launch of its 3D LED TV with the goal of raising awareness around the product. This MetrixLab study found:
- 33% of those exposed to YouTube had ...
Leveraging the Power of Video to Generate Intent to View a Movie
Fox collaborated with YouTube on one of the biggest entertainment launches of all time: Avatar. YouTube and MetrixLab partnered to measure how the teaser trailers performed:
- Those exposed to the trailer had a lift of +17% in top of mind ...