Video
48 hours of new video are posted online every minute, and 3 billion videos are viewed every day on YouTube alone. Couple all that with video’s engaged online community and you have an amazingly dynamic marketing platform.
Studies
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YouTube TrueView ads double monthly trade-in vehicles at Rick Case Honda, resulting in 12x ROI
Rick Case Honda partnered with Car-mercial.com to produce YouTube TrueView in-stream ads encouraging vehicle trade-ins. After launching the ads, the dealership doubled the number of trade-ins from a competing make from 10 per month to 20 per month. Rick ...
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Chevy Sonic "Firsts" campaign leveraged YouTube to engage millennials
Chevrolet launched a series of YouTube videos for the Chevy Sonic "Firsts" campaign, supported by a full suite of YouTube Google ads. They saw a net increase in subscribers on their YouTube channel, as well as increased brand lift and ...
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Winning Super Bowl Insights
Public interest in the Super Bowl begins towards the end of December, lasting over a month. As pre-game anticipation builds, people are seeking out Super Bowl commercials earlier. YouTube not only helps people to find Super Bowl ads, it allows ...
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TV + Google YouTube - Complementary in a Cross Media Campaign Strategy (Volvo)
Light TV viewers are valuable and a significant part of your audience. In fact, they are the future. Right now, light TV viewers are not reached effectively by TV advertising but they are watching online. YouTube coupled with the Google ...
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Think Travel Video One-Sheet
Insights at your fingertips: Learn how online video connects travel brands with consumers.
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The 2012 Traveler
This compilation study combines findings from Google's annual Traveler's Road to Decision study and Google search data. Learn new insights about how leisure and business travelers research and book trips across different devices. Explore how traveler search behaviors ...
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The Role of Video for the 2012 Traveler
Almost 90% of travelers watch online videos. Google and Ipsos studied business, leisure and affluent travelers to better understand the role of video for today's traveler and how usage might contrast across these types of travelers. Here is a ...
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Education Trends through the Eyes of Your Customer
In a fast-changing world, education is still in high demand online. Google looked at internal search query data, Compete clickstream data and commissioned a brand perceptions study with Ipsos OTX to understand the 2012 landscape and found:
- 80% of education ...
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Measuring Ad Format Impact Study
At the start of 2011, Google, The ARF, Nielsen, Stanford & Wharton collaborated on an initiative to quantify cross-media ad format effectiveness. The pilot was designed to measure the ad breakthrough of TV and online ad formats across 21 live campaigns ...
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Reebok Incremental Research study
Did you know? There are 4.6x more light TV viewers than heavy TV viewers in the male 18-24 audience. As a consequence, for a brand like Reebok, 41% of their target can be very hard to reach on TV ...
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T-Mobile Reaches the Light TV Viewer on Google + YouTube
U.S. consumers in homes with broadband Internet and free, broadcast TV stream video twice as much as the general cross-platform population. They also watch half as much TV. So how can marketers reach light TV viewers? T-Mobile teamed up ...
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TrueView Ads: Getting Viewers to Watch, Not Skip
With online video, TV, cable and smart mobile devices, viewers can tailor entertainment to their own needs—video when they want it and where they want it. If you're an advertiser, how do you get someone's undivided attention ...
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Videos
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2012 Traveler Webinar by Google
Research
2012 Traveler Webinar by Google
A webinar presenting the results of the 2012 Traveler's Road to Decision Study. Understand how leisure and business travelers research and book travel. Topics include: the impact the internet has on travel behavior, mobile behavior, how travelers use online video, ...
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Volvo S60 Augmented Reality App
Case Study
Volvo S60 Augmented Reality App
Volvo wanted the release of its S60 to get noticed with the younger demographic. Volvo created an augmented reality experience in a YouTube masthead unit, allowing users to play the Augmented Reality Driving Game with their phones, from within the ...
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How to Effectively Share Videos Today
Interview
How to Effectively Share Videos Today
In an interview, Johnny Vulkan, Partner at Anomaly, discusses the phenomena of sharing of video today.
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Video Sharing Today
Interview
Video Sharing Today
In an interview, Patrick O'Neill, Executive Creative Director at TBWA, discusses why people share videos today and the importance of following the storytelling archetypes.
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Finding Success with Branded Video
Interview
Finding Success with Branded Video
Janet Kestin, former Creative Head of Ogilvy Toronto, talks about their success with branded video on YouTube. She specifically cites Dove's 'Evolution' video and the traits of successful videos on YouTube.
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YouTube and TV Are Better Together Video
Research
YouTube and TV Are Better Together Video
Six advertisers participated in a study to see if viewers engage with online pre-roll ads the same way they do with TV ads. Find out why YouTube and TV ads work better together.
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Consumers Interacting with Videos Today
Interview
Consumers Interacting with Videos Today
In an interview, E.B. Moss, VP Strategic Marketing Solutions at Cumulus Media Networks, discusses consumers & their interaction with video today.
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YouTube & New Technologies
Interview
YouTube & New Technologies
In an interview, Jason Liebman, Co-Founder & CEO of Howcast, discusses the importance of YouTube and new technologies.
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Viewership & Engagement with Video
Interview
Viewership & Engagement with Video
In an interview, Matt Van Dyke, Director of Marketing Communications at Ford, discusses the importance of video in marketing strategies.
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Dance & YouTube
Interview
Dance & YouTube
In an interview, Jackie Rotman, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, discusses how social networking helps promote her non-profit, Everybody Dance Now, and how YouTube expanded it.
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Doctors On The Forefront Of Technology
Interview
Doctors On The Forefront Of Technology
David Best, President & Co-Founder of TheDoctorsChannel.com, discusses how doctors are on the cutting edge of technology. Unlike the misconception, physicians are often ahead of even watching videos online before consumers!
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HGTV TrueView Video Ads Case Study
Case Study
HGTV TrueView Video Ads Case Study
YouTube TrueView video ads deliver value and expand reach for HGTV. HGTV uses YouTube Insight and TrueView ads to precisely target the most influential and relevant viewers.
Infographics
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The Growing Face of Advertising on YouTube 2012
The Growing Face of Advertising on YouTube 2012
As YouTube's global audience hit 800 million users in 2012, YouTube's content inventory has kept pace and has grown to 160 channels of original programming. Google looked at audience reach and brand metrics across 448 campaigns in 6 countries (U.K., ...
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From Screen to Script
From Screen to Script
Physicians are using digital tools more than ever before to make clinical and treatment decisions, presenting an opportunity for marketers to reach, engage and drive action in new ways. This infographic from the Google/Manhattan Research "The Doctor's Digital Path to ...
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YouTube and TV are Better Together Infographic
YouTube and TV are Better Together Infographic
A quick visual summary around the results of a YouTube/Ipsos study that demonstrates how recall rate for both YouTube ads alone and YouTube/TV ads combined is the same or better than TV ads alone.
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2011 Ads at a Glance By the Numbers
2011 Ads at a Glance By the Numbers
Did you know?
- More than 500,000 businesses run click-to-call mobile ads with Google
- More than 5 million +1 buttons are served across the web every day
- It takes 0 minutes for marketers to find out what's happening on their ...
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2011 Ads at a Glance On the Map
2011 Ads at a Glance On the Map
Learn fun facts about the business next door and how they used Google Ads to win in this infographic:
- In Vermont, America's oldest flour company, King Arthur Flour, receives as many as 10 million pages views monthly thanks to ...
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2011 Ads at a Glance Ads that Impacted
2011 Ads at a Glance Ads that Impacted
Learn about the top 10 campaigns across Google that harnessed the magic of online in 2011 from this infographic.