Studies
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Four Truths About Moms and Search
Moms are more influential than ever in the home and online. This OTX/BabyCenter study found these insights about the modern mom:
- 80% of them have searched on product after seeing it on TV
- They're searching with longer phrases ...
Preview the Study Download: PDF , PPT
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Refining the Travel Search Process
Interested in marketing to potential travelers? This clickstream study from Compete examined just how people search before purchasing their travel components and found that:
- In 2009, travelers did more research over a longer period of time than in previous years ...
Preview the Study Download: PDF , PPT
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B2B Marketing Outlook for 2010
B2B marketers are entering into a continually shifting economy. This OTX study focuses on what B2B marketers will focus in 2010 to adjust for constant change, such as:
- Increase digital marketing share of marketing spend
- Seeing the benefits in investing ...
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Connecting with Physicians Online: Searching for Answers
Physicians are often turned to as the experts, so how often do they turn to the internet for help? We explored how physicians perceive and use search during their practice. Results showed:
- 86% of physicians have used the Internet to ...
Preview the Study Download: PDF , PPT
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Home Improvement Purchase Funnel
A survey with OTX found that consumers spend more time than ever researching online for home improvement purchases. Other insights include:
- Consumers spend almost as much time researching as they do on the project Itself
- A majority of them research ...
Preview the Study Download: PDF , PPT
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Digital Lessons from Holiday 2009
What trends were uncovered in the 2009 holiday season? This OTX analysis shows:
- Substantial increase in searches on Black Friday (20%) and Cyber Monday (60%)
- Conversions driven by Google search increased 8% YoY
- 64% of shoppers continued to shop after ...
Preview the Study Download: PDF , PPT
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Online Behaviors of Treatment Center Researchers
Finding treatment center options for addictions and eating disorders is an extremely personal process, and consumers are turning online to find the best choices for themselves and their loved ones. This study conducted by Google and OTX found:
- Half of ...
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Impact of Online Behavior on Hospital Choice 2009
How does online behavior effect hospital selection? This study by OTX says that:
- Talking to people and searching online are the most used source of information on hospitals
- 62% of those making a choice about hospitals use search engines to ...
Preview the Study Download: PDF , PPT
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Affluent Traveler's Road to Decision 2009
A look at how affluent travelers ($150,000+ in household income) gather information before travel, from cruises to road trips. Among the findings by OTX and Google:
- 57% of affluent travelers say they're spending more time in the research ...
Preview the Study Download: PDF , PPT
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The Latency of Online Conversions for Home Furnishing
Often attribution windows don't properly capture all search activity because consumers spend more time researching that marketers often cookie. This Compete study looks at typical home furnishing buyer behavior and finds that:
- Home furnishing consumers are doing more research ...
Preview the Study Download: PDF , PPT
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The Latency of Online Conversions for Apparel Retailers
Often attribution windows don't properly capture all search activity because consumers spend more time researching that marketers often cookie. This Compete study looks at typical apparel buyer behavior and finds that:
- Search driven conversion rates are up 61% YoY ...
Preview the Study Download: PDF , PPT
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The Latency of Online Conversions for Electronics
Often attribution windows don't properly capture all search activity because consumers spend more time researching that marketers often cookie. This Compete study looks at typical behavior for the electronics buyer and finds that:
- There was a 165% increase in ...
Preview the Study Download: PDF , PPT
Videos
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The future of moms and social
Interview
The future of moms and social
Tina Sharkey of BabyCenter shares what's in store for moms and social for the future.
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Advice for Marketers Seeking Moms
Interview
Advice for Marketers Seeking Moms
Lisa Mann of Kraft shares advice to fellow marketers trying to reach moms.
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Tips on Integrating Online and Offline to Target Moms
Interview
Tips on Integrating Online and Offline to Target Moms
Patrick Kraus, Director of Pampers, N.A. shares how to best integrate online and offline efforts for moms.
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Think Holiday: Session Recap
Highlights
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Think Holiday: Sizzle Reel
Highlights
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Search for Branding for Heineken
Case Study
Search for Branding for Heineken
Results on the branding effects of YouTube and Search for Jouw Heineken presented by Heineken, Twist, Metrixlab and Google.