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Studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
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Global Business Map
The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...
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Mobile, Tablet and Internet Usage 2012: SEEMEA
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour per market. The enumeration survey was conducted during Q1 2012 in 40 markets, this is ...
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Online research, offline purchasing of mobile phones in Poland
This study will help you understand the online research, offine purchasing of mobile phones in Poland.
Key findings:
- ROPO effect is evident in the mobile phone market – more than half purchase offline after having researched online and more than two ...
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Online research, offline purchasing of financial services
This study will help you understand the online research, offine purchasing of financial services
Key findings:
- ROPO effect clearly evident with 63% conducting research online before buying offline.
- Online sources more important than traditional media, but direct contact is overwhelmingly ...
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The Role of Online in Buying New Cars in Poland
This study will help you understand more about how consumers in Poland research buying a new automobile online.
Key findings:
- The most important sources for researching a new car are search engines, auto dealerships and friends and family
- Search engines ...
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Researching and Booking Travel Online in Poland
This study will help you understand more about how consumers in Poland research and book travel online. This study includes insights on research and booking behaviour as well as preferred booking channels in Poland.
Key findings:
- The internet is an ...
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The Role of Online in Polish Home and Garden Purchases
Based on face-to-face interviews, this study explores the role of the internet in Polish home and garden purchases.
Main findings include:- Online is a commonly used source throughout the process – significantly ahead of traditional media and store/manufacturer information.
- Search ...
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Purchasing Personal Care Products Online in Poland
This study looks at the role of online in the purchase of personal care products, such as: make-up, hair care and fragrances in Poland.
Key findings include:
- Currently about one in five polish people buy personal care products online.
- Search ...
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Southern Europe, Middle East and Africa Enumeration Data
This research offers insight into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour.
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