Online research, offline purchasing of mobile phones in Poland

This study will help you understand the online research, offine purchasing of mobile phones in Poland.

Key findings:

• ROPO effect is evident in the mobile phone market – more than half purchase offline after having researched online and more than two ...

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Online research, offline purchasing of financial services

This study will help you understand the online research, offine purchasing of financial services

Key findings:

• ROPO effect clearly evident with 63% conducting research online before buying offline.
• Online sources more important than traditional media, but direct contact is overwhelmingly ...

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The Role of Online in Buying New Cars in Poland

This study will help you understand more about how consumers in Poland research buying a new automobile online.

Key findings:

• The most important sources for researching a new car are search engines, auto dealerships and friends and family
• Search engines ...

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Researching and Booking Travel Online in Poland

This study will help you understand more about how consumers in Poland research and book travel online. This study includes insights on research and booking behaviour as well as preferred booking channels in Poland.

Key findings:

• The internet is an ...

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The Role of Online in Polish Home and Garden Purchases

Based on face-to-face interviews, this study explores the role of the internet in Polish home and garden purchases.

Main findings include:

• Online is a commonly used source throughout the process – significantly ahead of traditional media and store/manufacturer information.
• Search ...

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