Increase Offline Sales
Marketers with a brick and mortar presence often want to know the million dollar question - can online media help drive offline sales? Access our insights explaining how consumers research online and purchase offline (ROPO), and how online marketing can lead to more products sold in store.
Studies
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Geo-Targeted Search & Display Ads Drive Cereal Sales
What's the best way for a simple online text ad to get customers walking into a brick-and-mortar store? This study with SymphonyIRI found:
- All test markets that implemented search and display showed lifts from +2.2% to +4.7 ...
Preview the Study Download: PDF , PPT
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From Online Display to Quaker In-Store Sales
How successful was Quaker's "Quaker Talk" display campaign? We measured the offline impact with Nielsen and found:
- Households exposed to the campaign on YouTube and the Google Display Network purchased +9% more units of Quaker Instant Oatmeal and -8 ...
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Paid Search Drives Offline Sales for Food
Does paid search help drive people to stores, even for a category like food? We tested the offline impact of paid search on four brands and found:
- An average of 3.1% lift in offline sales when maximizing paid search ...
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The Role of Search in Spanish Apparel Purchase Journey
This study maps the role of seach in purchasing of apparel in the Spanish retail market
Key findings:
- There are 9.9 million people in the Spanish retail (apparel) market.
- Search is an important part of the customer journey. 3 ...
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Offline Shoppers who Research Online Spend More
Fnac, a leading electronics retailer in Spain, wanted to know how the Internet was affecting the TV purchasing decisions of its in-store shoppers. Google asked Nielsen to help us analyze these shoppers' online behavior. We found:
- 52% of in-store TV ...
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Role of Online Advertising in Carrefour's PC Sales
The objective of this study was to gain an understanding of what drives Carrefour PC sales in France and analyse the impact of Carrefour's media investment, with a particular focus on online activity. Key findings
1 in 4 of ...
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Role of Search in Travel Purchasing
The objective of the study was to map the role of search in the purchasing process in the Italian online travel market.
Key Findings:
- The results indicate that search is a critical part of the customer journey - nearly three quarters ...
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Videos
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In-Store Sales
Case Study
In-Store Sales
Peter Sachse, CMO of Macy's and Chairman and CEO of macys.com, explains that on-line and off-line marketing is focused on driving in-store traffic. Macy's uses Google to help customers track in-store product availability.
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Personalization Offline
Interview
Personalization Offline
Sameer Samat, Director of Product Management at Google, describes the future of commerce as the web catching up with how people live their lives. Marketers can create a value proposition that makes customers feel good about sharing content. Shared information ...
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Co-op Marketing Online
Case Study
Co-op Marketing Online
Rich Lesperance, Director of Online Marketing at Walgreens, talks about co-op marketing. Walgreens is trying to move co-op marketing online by, for example, creating a L'Oreal site within Walgreens.com.
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Online Supports Offline
Case Study
Online Supports Offline
Lawrence Promisel, VP of ecommerce at Barney's New York, talks about the dual role of the Barney's website - to increase its own sales, but also to support Barney's retail stores. Promisel also discusses the website's aim of developing relationships ...