How do offline and online marketing efforts work best together? That’s a critical question today for marketers who need to maximize efficiency and effectiveness of their campaigns.
Understanding Incremental Reach: Banco Popular
This research shows how GDN can optimize TV campaigns not only in terms of reach generation but also by creating a better balanced OTS distribution and increasing media planning efficiency.
- GDN campaign reached 52,1% of target and ...
Mobile, Tablet and Internet Usage 2012: SEEMEA
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour per market. The enumeration survey was conducted during Q1 2012 in 40 markets, this is ...
Diesel Loverdose CrossMedia Study Spain
Google worked with Diesel to understand the effectiveness and efficiency of their multimedia ad campaign for Loverdose. Key findings included:
- YouTube reached 23% of general campaign target and added over 3% reach to the TV campaign. 45% of YouTube exposed ...
Decathlon Kipsta Underwear CrossMedia Spain
Google partnered with Decathlon to understand the effectiveness of their multimedia ad campaign for Kipsta underwear. Key findings included:
- The campaign raised awareness, recommendation, overall opinion and consideration (among men and older target) for Kipsta. It has also improved Decathlon ...
L'Oreal ElVive CrossMedia Study Spain
Google and L'Oreal worked together to understand the effectiveness of their multimedia ElVive ad campaign. Key findings included:
- YouTube added 3% discrete reach over TV.
- 36% of those exposed to YouTube and GDN had less than 3 TV contacts.
YouTube and TV in Danone's Spanish Danacol Ads
In this study, Google works with Danone and Havas to measure the impact of YouTube and TV during a Danacol ad campaign.
- The YouTube campaign has proven to be effective even with massive TV coverage and even among ...
Using YouTube to Boost Ad Effectiveness
The objective of this research was to evaluate YouTube as a means of effectively supplementing a heavyweight multi-media campaign, reaching light TV viewers and delivering awareness and image effects. The results show that even with massive investment in spot TV ...
Sony Ericsson YouTube and the Media Mix Case Study
A case study into the performance of Sony Ericsson’s YouTube campaign for their Xperia Play. This study could be of interest to you if you work in the telco sector, if you’re considering launching a YouTube campaign, or ...
PC City Increases Revenue 6% by Reallocating its Media Mix
PC City – the European computer superstore – increased sales 6% without any additional media expenditure by optimizing its offline and online marketing mix. Google asked DSG International to analyze this accomplishment. We found:
- Optimizing the offline/online media mix increased sales ...
Offline Shoppers who Research Online Spend More
Fnac, a leading electronics retailer in Spain, wanted to know how the Internet was affecting the TV purchasing decisions of its in-store shoppers. Google asked Nielsen to help us analyze these shoppers' online behavior. We found:
- 52% of in-store TV ...