- Czech Republic
- Hong Kong
- New Zealand
- Saudi Arabia
- South Africa
- United Arab Emirates
- United Kingdom
- United States
Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
- Online purchase ...
Generating Incremental Reach with YouTube
This study brings together the results of the study conducted to understand the incremental reach of YouTube, for TV campaigns
- YouTube reached 7.9% of target audience and added a 0.6% incremental reach to the TV campaign ...
Panasonic Online to Store Case Study
This online to store case study looks at offline sales of Panasonic digital cameras' in a major French retailer at national level from Q3 2011 to Q1 2012. The objective was to understand and quantify the effectiveness of online vs ...
Incremental Reach of YouTube for Nestle's TV campaigns
This study brings together the results of the study conducted to analyze the incremental reach of YouTube to the TV campaign for Nestle Crunch in France.
- YouTube reached 19,2% of general campaign target and added over 7 ...
Incremental Reach of YouTube for TV campaigns
This study brings together the results of the study conducted to analyze the incremental reach of YouTube to the TV campaign for L'Oreal Color Riche in France.
- YouTube reached 7% of general campaign target and added over ...
Global Business Map
The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...
Understanding the Full Marketing ROI on Sales of Auto Insurance Contracts in France
This study aims at helping you understand the full marketing ROI on auto insurance sales in France. The study looks at the various marketing levers that drive traffic to MAAF's website, measures the impact between online and offline and ...
The Impact of YouTube on Special K Sales
Google and Kellogg's worked with MarketingScan to prove the efficiency of a Special K campaign on YouTube.i
- There was a good synergy between YouTube and TV, with an 11% impact on Special K Cereals sales.
- Mid-term ...
Our Mobile Planet: France
With smartphone penetration in France now at 38% and 55% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Mobile, Tablet and Internet Usage 2012: SEEMEA
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour per market. The enumeration survey was conducted during Q1 2012 in 40 markets, this is ...
Trends in Digital Device and Internet Usage 2012
This study looks at mobile, tablet and internet usage across five key markets USA, UK, Japan, Germans, and France.
- An immense increase in smartphone usage across all key markets year over year – particularly in UK (+21%) – and a ...
Online to Store Insights from Case Studies: France, Germany and UK
This study will help you understand to what extent offline sales are driven by websites and online advertising. Using case studies from Germany, France and UK this study looks at whether online ads drive incremental offline sales. How ROPO (research ...