Drive Online Conversion
Optimizing online shopping conversions is key to driving revenue for many marketers. We've published the latest insights around how consumers shop online and the winning ways to drive performance to learn how to make the web work for you.
Generating Incremental Reach with YouTube
This study brings together the results of the study conducted to understand the incremental reach of YouTube, for TV campaigns
- YouTube reached 7.9% of target audience and added a 0.6% incremental reach to the TV campaign ...
Role of Search in the Gambling Sector
The objective of this study was to map the role of search in the usage of, and application for, gambling sites in the French market. The results indicate that search is an important part of the full journey, but particularly ...
Role of Search in Insurance Purchasing
The objective of this study was to map the role of search in purchasing car, home and health insurance products online in France. The results show that search is an important part of the customer journey across all three categories ...
Role of Online Advertising in Carrefour's PC Sales
The objective of this study was to gain an understanding of what drives Carrefour PC sales in France and analyse the impact of Carrefour's media investment, with a particular focus on online activity. Key findings
1 in 4 of ...