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Studies

  • The Role of Online in Buying New Cars in Portugal

    research study

    Portugal

    10.2011

    The Role of Online in Buying New Cars in Portugal

    This study will help you understand more about how consumers in Portugal research a new automobile purchase online.

    Key findings:

    • The most important sources for researching a new car are dealerships, search engines and dealer websites.
    • 7 in 10 buyers ...

    Preview the Study Download: PDF , PPT

  • Researching and Shopping Online in Portugal

    research study

    Portugal

    6.2011

    Researching and Shopping Online in Portugal

    This study will help you understand more about how consumers in Portugal use various information sources, including the internet, when making retail purchases.

    Key findings:

    • Online research drives offline sales: online research prior to offline purchase is very popular across ...

    Preview the Study Download: PDF , PPT

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