- All
- Argentina
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- Greece
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- Ireland
- Israel
- Italy
- Japan
- Netherlands
- New Zealand
- Norway
- Poland
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- South Africa
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Reach Target Consumers
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
Studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
Preview the Study Download: PDF , PPT
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Our Mobile Planet: Sweden
With Sweden's smartphone penetration now at 51% and 75% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
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Shopping for Tech Products Online in Sweden
This study will help you understand more about how consumers in Sweden use various information sources, including the internet, when making tech purchases.
Key findings:
- Online purchase is an established purchase method in the tech vertical
- Mobile commerce is growing ...
Preview the Study Download: PDF , PPT