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Reach Target Consumers
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
Studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
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Our Mobile Planet: Switzerland
With Switzerland's smartphone penetration now at 43% and 56% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
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Shopping for Financial Products in Switzerland
This study will help you understand more about how consumers in Switzerland use various information sources, including the internet, when making finance purchases.
Key findings:
- Offline contracting is the prevailing purchase method in the finance vertical. However, online contracting is ...
Preview the Study Download: PDF , PPT
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Online Shopping for Retail Products in Switzerland
This study will help you understand more about how consumers in Switzerland research and purchase CPG and Retail products online.
Key findings:
- Online search is relevant within all CPG and retail product categories.
- Online purchase is an established purchase method ...
Preview the Study Download: PDF , PPT