Growth in Online Shopping 2010 to 2012

For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.

Key Findings

• Online purchase ...

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Global Business Map

The Global Business Map provides a country profile for 48 countries on 6 different continents. The country profiles give an overview of fundamental country facts and specific market insights. We have collected those metrics most relevant for uncovering market potential ...

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Mobile, Tablet and Internet Usage 2012: NACE

This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour. The enumeration survey was conducted during Q1 2012 in 40 markets and this is the ...

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Our Mobile Planet: Switzerland

With Switzerland's smartphone penetration now at 43% and 56% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...

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Analysis of Travel Vertical in Switzerland

This study analyzes the general travel behaviour, booking behaviour and research patterns of travellers in Switzerland.

Key findings:

• Swiss onliners are frequent travellers: 85% spent at least one holiday trip in the past year.Internet is the most important booking ...

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