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Reach Target Consumers
Marketers need to know how to balance scale with precision – how to get in front of as many of the right customers as possible while still making effective use of their marketing dollars.
Studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
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Shopping for Tech Products Online in Turkey
This study will help you understand more about how consumers in Turkey use various information sources, including the internet, when making tech purchases.
Key findings:
- Online purchase is an established purchase method in the tech vertical: across the board about ...
Preview the Study Download: PDF , PPT
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The Role of Online in Turkish Retail Purchases
This study will help you understand more about how consumers in Turkey research and purchase retail products online.
Key findings:
- Search engines are the most frequently used as well as the most relevant online information source across all product categories ...
Preview the Study Download: PDF , PPT