Studies
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The Role of Online in Turkish Automotive Purchases
This study will help you understand more about how consumers in Turkey use various information sources, including the internet, when making automotive purchases.
Key findings:
- The most important sources for researching a new car are search engines, auto dealerships, and ...
Preview the Study Download: PDF , PPT
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Booking Travel Online in Turkey
This study will help you understand how travel is booked in Turkey
Key findings:
- The internet is clearly the most important booking channel in the travel vertical regardless of travel product and regardless of trip length (short vs. holiday trip ...
Preview the Study Download: PDF , PPT
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The Role of Online in Turkish Retail Purchases
This study will help you understand more about how consumers in Turkey research and purchase retail products online.
Key findings:
- Search engines are the most frequently used as well as the most relevant online information source across all product categories ...
Preview the Study Download: PDF , PPT