Affluent consumers (those with household incomes $150,000+) are very tech savvy. Contrary to what one might think, they actually spend more time researching online prior to purchase to ensure they are making a wise investment. They have high purchase spending power, but spend smart!
Affluent Traveler's Road to Decision 2009
A look at how affluent travelers ($150,000+ in household income) gather information before travel, from cruises to road trips. Among the findings by OTX and Google:
- 57% of affluent travelers say they're spending more time in the research ...