YouTube Masthead ROI in Media Mix
This study aimed to demonstrate the impact of TV and YouTube Masthead campaigns and identify synergies between the two media.
- While TV is the most effective media, YouTube mastheads are most efficient
- Due to its high reach, TV ...
The Role of the Internet in Buying New Automobiles in the Netherlands
This study will help you understand more about how consumers in the Netherlands research new automobile purchases online.
- The most important sources for researching a new car are dealerships, search engines and dealer websites.
- The use of online ...
YouTube within the NL Media Landscape
This study provides advertisers with information about YouTube and how it fits within the larger Dutch media landscape.
- Awareness of YouTube is very high and it performs strongly across a number of KPIs, including preference and consideration.
- Unlike ...
Measuring Online ROI in the Travel Industry in Netherlands
This study will help you understand more about the online ROI of the wider media mix in the Dutch travel market.
- Budget strongly favours TV, but Google Display Network is significantly more efficient, providing the lowest cost per ...