Studies
-
Shopping for Financial Products in South Africa
This study will help you understand more about the role the internet plays in the financial sector
Key findings:
- The internet is a relevant channel for creating awareness, supporting research and purchasing financial products – however, there is still some scope ...
Preview the Study Download: PDF , PPT
-
Online Shopping in South Africa
This study will help you understand more about how consumers in South Africa use various information sources, including the internet, when making retail purchases.
Key findings:
- Online research drives offline sales: online research prior to offline purchase is very popular ...
Preview the Study Download: PDF , PPT