Studies
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The Role of Video in the TV Purchase Process
42% of TV shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's TV research process and purchase journey and found:
- Of those that watch TV videos in the research ...
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The Role of Video in the Tech Purchase Process
We partnered with Compete to understand the role of video in today's tech research process and purchase journey. We studied across TV, smartphone, and tablet shoppers and found the following behavior surfaced as a direct result of viewing product ...
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The Role of Video in the Tablet Purchase Process
More than half of all tablet shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in the tablet research process and purchase journey and found:
- As a direct result of viewing tablet ...
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The Role of Video in the Smartphone Purchase Process
39% of smartphone shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's smartphone research process and purchase journey and found that as a direct result of viewing smartphone product ...
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The Role of Digital in the Toy Shopper's Journey
Gifters are always on the search for the best toys that will put smiles on those little faces. More than 68% of all toy sales are influenced by the web. We wanted to understand just what kind of role does ...
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The Wireline Study 2011
What's more frustrating these days than unreliable internet connection? We wanted to know, how do consumers choose their internet providers for their home? What kind of research goes into the decision making process? With Compete, we found the following ...
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2011 Vehicle Service Path to Purchase
The purpose of this 2011 Google/Compete study is to quantify consumers' use of the online channel for automotive services research and shopping. Today's vehicle service shoppers:
- Typically purchase for routine maintenance or repair prefer to buy in-person when ...
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PBS Increases Conversions by 30% with Google Analytics
The Public Broadcasting System’s interactive arm helps individual PBS producers and local PBS stations create and promote each section within PBS.org for programs. Their web analytics tools had been installed, but proved difficult to maintain and use. PBS ...
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Air Show Buzz Switches to Google Analytics to Remove Measurement Blindspots
Air Show Buzz (ASB) is a hub for air show and aviation enthusiasts. They needed to measure video views, online sales, the usage of a downloaded application, and the impact of social media. On top of that, they wanted to ...
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SHOP.com switches to Google Analytics for better insights, conversions and value
For a company that delivers curated advice from shopping experts to save shoppers money, measuring site and product performance is critical. SHOP.com was experiencing challenges with their current analytics tool and engaged Blast Advanced Media, a Google Analytics Certified ...
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Excitement Runs High for Black Friday Shopping
Marketers are stoked around the official start of the holiday shopping season - door buster deals and early store openings resulted in a 6.6 percent sales increase over last year. Online outlets scored double-digit increases and Cyber Monday sales total ...
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TV and In-Stream Video Ad Effectiveness
Pre-roll video ads are playing an increasingly important role in online media plans, and many advertisers wonder how these newer formats compare with traditional TV ads. YouTube partnered with Ipsos on a study to understand how they complement or compete ...
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Videos
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Relevance to the User
Interview
Relevance to the User
In an interview, Frederic Bonn, Executive Creative Director at Razorfish, talks about the importance for marketers to be more relevant to the user.
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Mobile's Magic
Interview
Mobile's Magic
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, talks about getting clients involved in the mobile space.
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Mobile & Local's Connectivity
Interview
Mobile & Local's Connectivity
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, discusses the intersection between local & mobile in the advertising space.
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Engagement with Consumers
Interview
Engagement with Consumers
In an interview, Frederic Bonn, Executive Creative Director at Razorfish, discusses how essential creativity is in the advertising industry.
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How to Effectively Share Videos Today
Interview
How to Effectively Share Videos Today
In an interview, Johnny Vulkan, Partner at Anomaly, discusses the phenomena of sharing of video today.
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Mobile Sharability
Interview
Mobile Sharability
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, discusses the future of mobile & the importance to share via mobile.
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Creativity & Technology Merge Together
Interview
Creativity & Technology Merge Together
In an interview, Frederic Bonn, Executive Creative Director at Razorfish, talks about how crucial it is for creativity and technology to merge together.
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Mobility & Small Screens
Interview
Mobility & Small Screens
In an interview, Johnny Vulkan, Partner at Anomaly, talks about the difference between mobile the device and mobility the behavior.
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Local, Social & Mobile Integration
Interview
Local, Social & Mobile Integration
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, talks about the integration of local, social, and mobile is going to be key in the future of advertising.
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Video Sharing Today
Interview
Video Sharing Today
In an interview, Patrick O'Neill, Executive Creative Director at TBWA, discusses why people share videos today and the importance of following the storytelling archetypes.
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Creativity Today
Interview
Creativity Today
In an interview, Rei Inamoto, Chief Creative Officer at AKQA, talks about the mission of a creative agency today.
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The Phenomenon of Mobile
Interview
The Phenomenon of Mobile
Paul Woolington, Founding Partner at Naked Communications, discusses how mobile is phenomenal & transforming advertising today. Mobile is a catalyst while social is a thread combining everything together.
Infographics
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YouTube and TV are Better Together Infographic
YouTube and TV are Better Together Infographic
A quick visual summary around the results of a YouTube/Ipsos study that demonstrates how recall rate for both YouTube ads alone and YouTube/TV ads combined is the same or better than TV ads alone.
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Online Consumption Infographic
Online Consumption Infographic
A visual depiction of consumers' online consumption habits today.
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5 Stages of Travel Interactive Infographic
5 Stages of Travel Interactive Infographic
Explore the five stages of travel and find out how travelers move from dreaming to sharing.
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African-American Digital Consumers Infographic
African-American Digital Consumers Infographic
A summary infographic that depicts how African-Americans are in the forefront of the digital frontier.
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Word of Mouth Infographic
Word of Mouth Infographic
Follow the path of brand conversations on the internet.
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ZMOT: The New Mental Model of Marketing
ZMOT: The New Mental Model of Marketing
Introducing the new marketing mental model. 84% of American shoppers are engaging with brands at the The Zero Moment of Truth. Marketers who update their mental models to include ZMOT are poised to win.
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The Mobile Movement Infographic
The Mobile Movement Infographic
An illustration that sums up how users are impacted by smartphones in their everyday lives.
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2011 Ads at a Glance Ads that Impacted
2011 Ads at a Glance Ads that Impacted
Learn about the top 10 campaigns across Google that harnessed the magic of online in 2011 from this infographic.
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2011 Ads at a Glance On the Map
2011 Ads at a Glance On the Map
Learn fun facts about the business next door and how they used Google Ads to win in this infographic:
- In Vermont, America's oldest flour company, King Arthur Flour, receives as many as 10 million pages views monthly thanks to ...
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2011 Ads at a Glance Most Searched
2011 Ads at a Glance Most Searched
A infographic depicting the top 10 Google ads with the highest search volume in 2011.
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2011 Ads at a Glance By the Numbers
2011 Ads at a Glance By the Numbers
Did you know?
- More than 500,000 businesses run click-to-call mobile ads with Google
- More than 5 million +1 buttons are served across the web every day
- It takes 0 minutes for marketers to find out what's happening on their ...