Optimize Media Mix / infographics
How can marketers make their spend as efficient and effective as possible? Smart marketers understand that different media types can play off one another and that users are not interacting with only one media type in a silo. Discover the latest insights to understand how to optimize the mix.
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The Growing Face of Advertising on YouTube 2012
The Growing Face of Advertising on YouTube 2012
As YouTube's global audience hit 800 million users in 2012, YouTube's content inventory has kept pace and has grown to 160 channels of original programming. Google looked at audience reach and brand metrics across 448 campaigns in 6 countries (U.K., ...
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The New Multi-Screen World Infographic
The New Multi-Screen World Infographic
A visual summary of how consumers use different devices together. Multi-screening has quickly become the norm and people have developed specific preferences related to using devices at the same time or in sequence.
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2012 Search Ads Pause Experiments
2012 Search Ads Pause Experiments
In 2011, Google released a study called “Search Ads Pause” that showed the amount of search ad traffic that is incremental to traffic from an advertiser’s organic search results. On average, we found that 89% of paid traffic to an ...