Understand Consumer Behavior / infographics
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
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Online Consumption Infographic
Online Consumption Infographic
A visual depiction of consumers' online consumption habits today.
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African-American Digital Consumers Infographic
African-American Digital Consumers Infographic
A summary infographic that depicts how African-Americans are in the forefront of the digital frontier.
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5 Stages of Travel Interactive Infographic
5 Stages of Travel Interactive Infographic
Explore the five stages of travel and find out how travelers move from dreaming to sharing.
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Word of Mouth Infographic
Word of Mouth Infographic
Follow the path of brand conversations on the internet.
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ZMOT: The New Mental Model of Marketing
ZMOT: The New Mental Model of Marketing
Introducing the new marketing mental model. 84% of American shoppers are engaging with brands at the The Zero Moment of Truth. Marketers who update their mental models to include ZMOT are poised to win.
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The Mobile Movement Infographic
The Mobile Movement Infographic
An illustration that sums up how users are impacted by smartphones in their everyday lives.
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2011 Ads at a Glance Most Searched
2011 Ads at a Glance Most Searched
A infographic depicting the top 10 Google ads with the highest search volume in 2011.