Online Consumption Infographic
A visual depiction of consumers' online consumption habits today.
Related Studies
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The Impact of Internet Technologies: Search
McKinsey & Company unlocks the economic value and major beneficiaries of Internet search. Some of the main ... Preview this Research Study
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The Zero Moment of Truth Macro Study
Consumer decision-making prior to the actual moment of in-store or online purchase -- the so-called "Zero Moment ... Preview this Research Study
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Impact of YouTube Homepages On Brand Engagement
People spend more and more time watching video content online, but how effective are YouTube ads in ... Preview this Research Study
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Offline Shoppers who Research Online Spend More
Fnac, a leading electronics retailer in Spain, wanted to know how the Internet was affecting the TV ... Preview this Case Study
Related Articles
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Studies Show Search Ads Drive 89% Incremental Traffic
"Google researchers thoroughly examine the impact of search ad pauses on organic click volumes." Read on Google Research Blog (External Site)
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What's The Biggest Online Force to Drive Word ...
" conversations referencing search are thought by consumers to be more credible (+25%) and more likely to ... Read on Media Biz Bloggers (External Site)
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How Media Planners Can Sell When Consumers Won't ...
"Now "The Zero Moment of Truth" -- or ZMOT -- is potentially disruptive thinking for marketers." Read on AdAge.com (External Site)
Related Videos
Related Trends & Insights
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The Zero Moment of Truth
The new consumer decision-making moment along the path to purchase. Read More
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The Right Customer
As a marketer, what's the best way to balance scale and precision to get your message out? Read More
Related Tools & Infographics
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Real-Time Insights Finder
Great marketing starts with greater understanding of people and their behavior. Today, search trends and online activity ... Explore