Research Library
Welcome to our multi-media library of custom research from Google and select partners, case studies, interviews with thought leaders, soundbites from our many industry events, and more. It's designed to arm marketers and agencies with knowledge and proof points to move their businesses forward. Everything's free and on-demand — pick a topic and browse away!
Studies
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Google GlobalHue Digital African-American Dynamic Whitepaper
Insights around the role the internet plays for African-American consumers. The OTX study commissioned by Google and in partnership with GlobalHue is packaged in this comprehensive, easy-to-share dynamic whitepaper.
Preview the Study Download: PDF
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Five Truths of the Digital African American Consumer
African Americans spend nearly $1.2 trillion annually on consumer goods. Google and GlobalHue teamed up with OTX to understand what role search and other digital advertising technologies play in African Americans' purchasing decisions. Among our findings:
- African-American consumers are ...
Preview the Study Download: PDF , PPT
Videos
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Media Insights about Digital African Americans
Research
Media Insights about Digital African Americans
Google and GlobalHue teamed up with OTX to understand what role search and other digital advertising technologies play in African Americans' purchasing decisions.
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Missouri Get Your Business Online - The Black Rep
Case Study
Missouri Get Your Business Online - The Black Rep
The Black Rep, one of America's premiere African American theatre companies, shares how they connect with their audience online.
Infographics
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African-American Digital Consumers Infographic
African-American Digital Consumers Infographic
A summary infographic that depicts how African-Americans are in the forefront of the digital frontier.