Research Library
Welcome to our multi-media library of custom research from Google and select partners, case studies, interviews with thought leaders, soundbites from our many industry events, and more. It's designed to arm marketers and agencies with knowledge and proof points to move their businesses forward. Everything's free and on-demand — pick a topic and browse away!
Studies
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Four Truths About Boomers and Media
We've all heard that boomers (age 45-65) are an extraordinarily influential demographic, but just how much? Google utilized Nielsen data and Sterling focus groups to draw some conclusions about their media habits, including:
- They spend more time consuming media ...
Preview the Study Download: PDF , PPT
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Inside Look at the Beauty Boomer
As the boomer generation approaches 65, are they seeking ways to look younger or feel healthier? This study of Beauty Boomer decision makers discovered:
- The Web is their top source for purchase decisions
- 63 percent have turned to online search ...
Preview the Study Download: PDF , PPT
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Inside Look at Boomer Healthcare Consumers
As the boomer generation approaches 65, the way in which they research healthcare for themselves and loved ones is proving to be uniquely tech-savvy:
- Boomers are just as active in searching online for healthcare-related information as any other adult demographic ...
Preview the Study Download: PDF , PPT
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Inside Look at Travel Boomer Buffs
From family vacations to early-retirement trips, boomers are heavy travelers. A survey conducted with Nielsen data shows how the Internet is a big part of the research process, including:
- "Boomer travel buffs" are more likely to click on sponsored links ...
Preview the Study Download: PDF , PPT
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Inside Look at Financially Minded Boomers
As the boomer generation approaches 65, they turn to the Web more and more in making finance related decisions. A survey by Google utilized Nielsen data and found:
- Boomers are twice as likely as the average adult to watch finance ...
Preview the Study Download: PDF , PPT
Videos
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The 4 Truths About Boomers & Media Webinar
Webinar
The 4 Truths About Boomers & Media Webinar
Google and Nielsen Online pair up to share highlights from the 2010 Boomers study.