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Research Library
Welcome to our multi-media library of custom research from Google and select partners, case studies, interviews with thought leaders, soundbites from our many industry events, and more. It's designed to arm marketers and agencies with knowledge and proof points to move their businesses forward. Everything's free and on-demand — pick a topic and browse away!
Studies
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Thanksgiving 2012 Trends
Moms are increasingly looking to online resources as her go-to for planning, shopping and cooking for that big Thanksgiving Dinner. We provide a month-by-month and then week-by-week look at search trends to help understand how moms prepare for this major ...
Preview the Study Download: PDF
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Halloween 2012 Trends
Did you know, there is more beer sold for Halloween then Super Bowl? Check out how consumers approach this holiday with search.
Preview the Study Download: PDF
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How Moms Shop and Research Baby Products/ Child Care
Moms generally start their research process 1-2 weeks prior to purchase for baby/childcare products. This represents a marketers' window of opportunity to connect with moms. Download this report to discover how, when and what moms search on for this ...
Preview the Study Download: PDF
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How Moms Shop and Research Household Cleaning/Laundry
Moms rely on internet resources to collect information about household cleaning/laundry products. The majority of them start their research process about 1-2 days prior to purchase. Download this report to discover how, when and what moms search on for ...
Preview the Study Download: PDF
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The Role of Search in the Beauty Research Process
Google and Compete conducted an online survey to understand the role of search in the online channel in the beauty research process. Here's what we found:
- Search was used by 36% of online beauty researchers and shoppers, making it ...
Preview the Study Download: PDF
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Impact of Search on Offline Beverage Purchasing
Are online searchers a valuable behavior for beverage advertisers? We worked with Compete on a new online to offline study to find:
- Searchers spend more than non-searchers on beverage, driven by more frequent rips and more spending per trip
- Search ...
Preview the Study Download: PDF , PPT
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Google Display Network vs. Portal Takeovers for Beauty Enthusiasts
Beauty enthusiasts are all over the web, but what's the best way connect with them? Learn from our study with Compete:
- The Google Display Network reaches 4.2x more beauty enthusiasts than the top portal homepage
- 39% of all ...
Preview the Study Download: PDF , PPT
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Google Display Network vs. Portal Takeovers for Foodies
Foodies are passionate online and can be found through the Google Display Network with precision and scale. According to our Compete study:
- The Google Display Network reaches over 4x more foodies than the top portal homepage
- The Google Display Network ...
Preview the Study Download: PDF , PPT
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US Hispanic CPG Consumers
How has the internet influenced the way US Hispanics purchase food and groceries for the home? This OTX study found:
- 54% of Hispanic CPG shoppers made a purchase in-store as a result of seeing online ads while researching
- Almost 50 ...
Preview the Study Download: PDF , PPT
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Inside Look at the Beauty Boomer
As the boomer generation approaches 65, are they seeking ways to look younger or feel healthier? This study of Beauty Boomer decision makers discovered:
- The Web is their top source for purchase decisions
- 63 percent have turned to online search ...
Preview the Study Download: PDF , PPT
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Geo-Targeted Search & Display Ads Drive Cereal Sales
What's the best way for a simple online text ad to get customers walking into a brick-and-mortar store? This study with SymphonyIRI found:
- All test markets that implemented search and display showed lifts from +2.2% to +4.7 ...
Preview the Study Download: PDF , PPT
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From Online Display to Quaker In-Store Sales
How successful was Quaker's "Quaker Talk" display campaign? We measured the offline impact with Nielsen and found:
- Households exposed to the campaign on YouTube and the Google Display Network purchased +9% more units of Quaker Instant Oatmeal and -8 ...
Preview the Study Download: PDF , PPT
Videos
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Google Hispanic Marketing Forum 2012: Case Studies
Case Study
Google Hispanic Marketing Forum 2012: Case Studies
A compilation of case studies featured at the Google Hispanic Marketing Forum 2012 event. Ford, Nestle, Ai Media and Liberty University highlight how to engage with the US Hispanic audience using Google's ad products.
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Consumers Are Raising the Bar
Interview
Consumers Are Raising the Bar
In an interview, Ritu Trivedi, Managing Partner at Mindshare, discusses today's demanding consumer and how they interact with brands.
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ZMOT for Brands
Interview
ZMOT for Brands
In an interview, Ritu Trivedi, Managing Partner at Mindshare, discusses what is zero moment of truth for brands.
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The Importance of ZMOT Today
Interview
The Importance of ZMOT Today
In an interview, Ryan Charles, CEO of Consmr, discusses the importance of the zero moment of truth for brands today.
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Digital for Brand Marketers
Interview
Digital for Brand Marketers
In an interview, Kevin Kells, Industry Director, Home & Personal Care at Google, discusses how brand marketers can and should use digital for product launch.
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Evolution of Digital
Interview
Evolution of Digital
In an interview, Kevin Kells, Industry Director, Home & Personal Care at Google, describe the evolution he's seen customers go through with digital.
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Drive Interest & Intent with Digital
Interview
Drive Interest & Intent with Digital
In an interview, Kevin Kells, Industry Director, Home & Personal Care at Google, talks about the importance of sparking interest and driving intent with digital for product launches.
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Excitement of Brand Marketing Today
Interview
Excitement of Brand Marketing Today
In an interview, Karen Sauder, Industry Director, Food, Beverage and Restaurants at Google, discusses the excitement of brand marketing today and the digital opportunities to tell a brand story.
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How Orabrush got into Walmart
Case Study
How Orabrush got into Walmart
Orabrush is the first product to go from no sales online or offline, to nationwide retail distribution just using YouTube.
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General Mills Case Study Video
Case Study
General Mills Case Study Video
Gen Mills connects with Latina female shoppers with Qué Rica Vida.
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Kraft Case Study Video
Case Study
Kraft Case Study Video
Kraft creates Comida Kraft, a culturally relevant in-language destination.
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Social & Digital
Case Study
Social & Digital
Seth Sternberg, CEO of Meebo, believes that social mixed with digital produces an awesome interaction between paid and earned media. Hershey's ran a great program where users designed a Hershey's kiss to send to their friends. Hershey's drove awareness of ...
Infographics
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Winter Skin Infographic
Winter Skin Infographic
A cold and bitter winter season means more love and care is needed to keep skin moisturized. Learn some marketing insights and tips from this Google infographic and be the brand that keeps skin healthy and glowing.
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Cold & Flu Season Infographic
Cold & Flu Season Infographic
There are over 1 million cases of the cold per year in the United States. As winter arrives, millions turn to over-the counter remedies. Learn some marketing insights and tips from this Google infographic and be the brand that provides ...
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Holiday Air Care 2012
Holiday Air Care 2012
68% of Americans host Thanksgiving or Christmas gatherings in their home. We see an increase in search trends related to air care every year around the holidays. Check out how consumers are getting their homes fresh and ready for company.
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Holiday Cleaning 2012
Holiday Cleaning 2012
68% of Americans host Thanksgiving or Christmas gatherings in their home. We see an increase in search trends related to cleaning every year around the holidays. Check out this infographic to understand how consumers are getting their homes ready to ...