Research Library
Welcome to our multi-media library of custom research from Google and select partners, case studies, interviews with thought leaders, soundbites from our many industry events, and more. It's designed to arm marketers and agencies with knowledge and proof points to move their businesses forward. Everything's free and on-demand — pick a topic and browse away!
Studies
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Office Furniture & Supplies Insights
This one sheeter showcases mobile, search, display, and video data and trends for the Office Furniture & Supplies industry. It also suggests new opportunities and helpful resources for improving your business in 2013.
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Wireless Customer Perceptions
Qualitative study using Google+ as the qualitative research platform and carried out in partnership with Sterling Brands. Here we talk to first-time smartphone owners. While we began with the intention of producing a purchase-cycle and data usage oriented study, a ...
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New Dads Study
Qualitative study using Google+ as the qualitative research platform and carried out in partnership with Sterling Brands. We delve into an increasingly influential consumer segment, new dads, to understand their role in baby-related purchase decision making, their views on new ...
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Cross Media AnalysisMeasuring Google Display Network (GDN) in the media mix (AllSecur)
An efficient ROI model consists of three components: Cost per contact, percent of waste generated, and impact caused by the marketing format. Each individual media type has a different impact. TV reaches the majority of the population, but the Google ...
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The New Multi-Screen World
Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and televisions, they are learning to use these devices together to achieve their goals. This multi-screen behavior is quickly ...
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The Role of Mobile and Video In the Apparel Shopper Digital Path to Purchase
Did you know? More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper's path to purchase, and in particular, their mobile and video ...
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Light TV Viewers in 2012: A Major Shift to Online from TV
At the end of 2011, several signs seemed to indicate that younger viewers were watching less TV and spending more time online. In fact, broadcast only/broadband homes have increased 22.8 percent since Q3 2011. We conducted a series ...
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Measuring Ad Format Impact Study
At the start of 2011, Google, The ARF, Nielsen, Stanford & Wharton collaborated on an initiative to quantify cross-media ad format effectiveness. The pilot was designed to measure the ad breakthrough of TV and online ad formats across 21 live campaigns ...
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TV and In-Stream Video Ad Effectiveness
Pre-roll video ads are playing an increasingly important role in online media plans, and many advertisers wonder how these newer formats compare with traditional TV ads. YouTube partnered with Ipsos on a study to understand how they complement or compete ...
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2011 Holiday Consumer Intentions
Signs point to positive retail growth for the holidays: October same-store sales were on the rise, traffic to top retail sites have increased 10% vs. 2010, and FedEx anticipates a 12% increase in holiday shipments vs. year ago. We asked ...
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Delta Air Lines Extends TV Branding to Mobile
Delta Air Lines tapped into a key insight - that their high value customer is always on-the-go. To target them, Delta extended their “Keep Climbing" campaign beyond TV and onto mobile platforms. With Digitas and AdMob, Delta was able to achieve ...
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adidas Drives Branding Across All Screens
adidas launched an "all in" campaign to create build awareness, brand preference and "digital noise" among American Kids. With the help of Carat and Google, adidas created dynamic creatives highlighting US sports and entertainment. They ran across TV and YouTube ...
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Videos
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Engagement with Consumers
Interview
Engagement with Consumers
In an interview, Frederic Bonn, Executive Creative Director at Razorfish, discusses how essential creativity is in the advertising industry.
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Relevance to the User
Interview
Relevance to the User
In an interview, Frederic Bonn, Executive Creative Director at Razorfish, talks about the importance for marketers to be more relevant to the user.
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Local, Social & Mobile Integration
Interview
Local, Social & Mobile Integration
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, talks about the integration of local, social, and mobile is going to be key in the future of advertising.
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Creativity & Technology Merge Together
Interview
Creativity & Technology Merge Together
In an interview, Frederic Bonn, Executive Creative Director at Razorfish, talks about how crucial it is for creativity and technology to merge together.
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Changes in the Creative Process
Interview
Changes in the Creative Process
In an interview, Patrick O'Neill, Executive Creative Director at TBWA, talks about the change in the creative process over the past few years.
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Google Creative Sandbox 2011: New York City
Highlights
Google Creative Sandbox 2011: New York City
Creative Sandbox events celebrate the intersection of creativity and technology and inspire digital possibilities.
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Connections Today
Interview
Connections Today
In an interview, Rei Inamoto, Chief Creative Officer at AKQA, talks about how change in society is driven by connections.
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Digital & Social are One
Interview
Digital & Social are One
In an interview, Olivier Rabenschlag, Group Creative Director at TBWA, talks about the importance of social media in advertising strategies today.
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Creativity Today
Interview
Creativity Today
In an interview, Rei Inamoto, Chief Creative Officer at AKQA, talks about the mission of a creative agency today.
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The Fundamentals Stay the Same
Interview
The Fundamentals Stay the Same
In an interview, Patrick O'Neill, Executive Creative Director at TBWA, talks about the importance of understanding the fundamentals of marketing.
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Surprises in Marketing Today
Interview
Surprises in Marketing Today
In an interview, Olivier Rabenschlag, Group Creative Director at TBWA, talks about how he is surprised with what takes off in advertising, what doesn't and how it evolves.
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Technology is Making Magic Happen
Interview
Technology is Making Magic Happen
In an interview, Rei Inamoto, Chief Creative Officer at AKQA, talks about the importance of technology in making magic happen.
Infographics
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The Furniture Shopper's Path to Purchase
The Furniture Shopper's Path to Purchase
Digital is changing the purchase path for furniture shoppers. Today, 74 percent of all shoppers start their research online, driving 50 percent year-over-year growth for some retailers. Mobile search amplifies the opportunity for brand discovery, powered by generic keywords. Check ...
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Wireless Customer Perceptions Infographic
Wireless Customer Perceptions Infographic
This infographic talks to first-time smartphone owners. While we began with the intention of producing a purchase-cycle and data usage oriented study, a larger meta-story emerged in the process around how wireless carriers can take control of their relationship with ...
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New Dads Infographic
New Dads Infographic
An infographic about an increasingly influential consumer segment, new dads, to understand their role in baby-related purchase decision making, their views on new life with a baby, and how marketers can better reach and message to them.
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The New Multi-Screen World Infographic
The New Multi-Screen World Infographic
A visual summary of how consumers use different devices together. Multi-screening has quickly become the norm and people have developed specific preferences related to using devices at the same time or in sequence.
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Decision 2012: The First "Four Screen" Election
Decision 2012: The First "Four Screen" Election
Access to political information no longer comes from one place – or one screen. In just the four years since the last presidential election, the continued growth of the web and the proliferation of mobile devices have radically transformed when, ...
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From Screen to Script
From Screen to Script
Physicians are using digital tools more than ever before to make clinical and treatment decisions, presenting an opportunity for marketers to reach, engage and drive action in new ways. This infographic from the Google/Manhattan Research "The Doctor's Digital Path to ...
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Younger Viewers Say Hello To YouTube In 2012
Younger Viewers Say Hello To YouTube In 2012
As more consumers reach for their smartphones, tablets and laptops for news and entertainment, there’s a new segment of viewers that watch less than two hours of TV per day - the "light TV viewer". Around 31% of adults ...
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YouTube and TV are Better Together Infographic
YouTube and TV are Better Together Infographic
A quick visual summary around the results of a YouTube/Ipsos study that demonstrates how recall rate for both YouTube ads alone and YouTube/TV ads combined is the same or better than TV ads alone.
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5 Stages of Travel Interactive Infographic
5 Stages of Travel Interactive Infographic
Explore the five stages of travel and find out how travelers move from dreaming to sharing.
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2011 Ads at a Glance On the Map
2011 Ads at a Glance On the Map
Learn fun facts about the business next door and how they used Google Ads to win in this infographic:
- In Vermont, America's oldest flour company, King Arthur Flour, receives as many as 10 million pages views monthly thanks to ...