Research Library
Welcome to our multi-media library of custom research from Google and select partners, case studies, interviews with thought leaders, soundbites from our many industry events, and more. It's designed to arm marketers and agencies with knowledge and proof points to move their businesses forward. Everything's free and on-demand — pick a topic and browse away!
Studies
-
Winning Super Bowl Insights
Public interest in the Super Bowl begins towards the end of December, lasting over a month. As pre-game anticipation builds, people are seeking out Super Bowl commercials earlier. YouTube not only helps people to find Super Bowl ads, it allows ...
Preview the Study Download: PDF
-
Android Army ZMOT Case Study
A brand manager can't be there for every single zero moment today. Marc Vanlerberghe, Android's Senior Director of Global Marketing, shares his solution in this ZMOT case study, "I spend almost 100% of my time building and arming ...
Preview the Study Download: PDF
-
The Meaning of Mobile
We know a lot about WHAT people are doing in the mobile space: when they use their phones, what activities they do with their phones, how many times a day they use their phones, etc. But what is missing in ...
Preview the Study Download: PDF
-
Our Mobile Planet: United States
With US smartphone penetration now at 44% and 66% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand how ...
Preview the Study Download: PDF
-
Efficiency and Effectiveness in Digital Advertising
Digital advertising delivers powerful results for advertisers - but running digital campaigns has become too complex. Google commissioned The Boston Consulting Group to better understand the potential to improve efficiency and create more value in digital campaigns. Using "lean" methodology to ...
Preview the Study Download: PDF
-
The Mobile Playbook: UK
The question is no longer “Why should I invest in mobile?” - we’ve all read statistics about the tremendous adoption of mobile and tablet devices - but “How should I invest in mobile?”
Check out this UK Mobile Playbook in order ...
Preview the Study Download: PDF
-
Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
Key findings:.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
Preview the Study Download: PDF , PPT
-
H&M Uses Google+ to Deliver Engaging Exclusive Content
H&M uses Google+ to connect with over 940,000 users and deliver engaging exclusive content. Miriam Tappert, Global Social Media Manager at H&M, explains that the objectives for setting up the brand’s Google+ page were simple: “To ...
Preview the Study Download: PDF
-
Our Mobile Planet: United Kingdom
With UK smartphone penetration now at 51% and 59% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand how ...
Preview the Study Download: PDF , PPT
-
Our Mobile Planet: Denmark
With Denmark's smartphone penetration now at 45% and 39% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
-
Our Mobile Planet: Belgium
With Belgium's smartphone penetration now at 22% and 46% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
-
Our Mobile Planet: Norway
With Norway's smartphone penetration now at 54% and 65% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
Videos
-
Opportunities
Interview
Opportunities
In this interview, Ditsy Winata, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, discusses her project to empower women in Canada and the role of social in her project.
-
Net Literacy & the Internet
Interview
Net Literacy & the Internet
In an interview, Daniel Kent, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, talks about how he teaches digital literacy skills through the Internet.
-
Kids Caring for Kids
Interview
Kids Caring for Kids
In an interview, Kendall Ciesemeier, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, talks about using social media to build her nonprofit - Kids Caring for Kids.
-
Communities Build Curriculum
Interview
Communities Build Curriculum
In an interview, Van Arora, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, talks about online communities can build K-12 curriculum and technology empowers education.
-
Social for Non-Profits
Interview
Social for Non-Profits
In an interview, Lindsay Brown, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, talks about how social networking platforms have propelled her non-profit, She's the First, forward.
-
Dance & YouTube
Interview
Dance & YouTube
In an interview, Jackie Rotman, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, discusses how social networking helps promote her non-profit, Everybody Dance Now, and how YouTube expanded it.
-
The Power of the Internet
Interview
The Power of the Internet
In an interview, Eric Berdinis, this year's Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) winner, discussed the importance of the Internet in creating a belt that blind people can wear.
-
Everything's Online
Interview
Everything's Online
In an interview, Ayna Agarwal, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, talks about using social and Google+ hangouts to run her nonprofit organization.
-
Seeds of Change
Seeds of Change
In an interview, Alice Thomas, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, discusses planting seeds of change through her gardening project.
-
CMI on Innovation
Interview
CMI on Innovation
In an interview, Calvin Butts, Vice President, Innovations at CMI, talks about how to create an innovative culture within a company.
-
Technology & Non-Profits
Interview
Technology & Non-Profits
In an interview, Travis Allen, a Zeitgeist Young Minds (http://www.youtube.com/user/ZeitgeistYoungMinds) finalist, talks about how technology propelled his non-profit forward.
-
Ignite Your Ideas
Interview
Ignite Your Ideas
Brady Forrest, O'Reilly co-creator, discusses how to ignite ideas. He also comments on how things like mobile are evolving and helping emerging markets.
Infographics
-
2011 Ads at a Glance On the Map
2011 Ads at a Glance On the Map
Learn fun facts about the business next door and how they used Google Ads to win in this infographic:
- In Vermont, America's oldest flour company, King Arthur Flour, receives as many as 10 million pages views monthly thanks to ...