Research Library
Welcome to our multi-media library of custom research from Google and select partners, case studies, interviews with thought leaders, soundbites from our many industry events, and more. It's designed to arm marketers and agencies with knowledge and proof points to move their businesses forward. Everything's free and on-demand — pick a topic and browse away!
Studies
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Mobile Search Moments: Understanding How Mobile Drives Conversions
As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of "mobile conversions" that can occur such as phone calls, store visits, or purchases on other devices. In partnership with Nielsen, Google analyzed ...
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YouTube TrueView ads double monthly trade-in vehicles at Rick Case Honda, resulting in 12x ROI
Rick Case Honda partnered with Car-mercial.com to produce YouTube TrueView in-stream ads encouraging vehicle trade-ins. After launching the ads, the dealership doubled the number of trade-ins from a competing make from 10 per month to 20 per month. Rick ...
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Office Furniture & Supplies Insights
This one sheeter showcases mobile, search, display, and video data and trends for the Office Furniture & Supplies industry. It also suggests new opportunities and helpful resources for improving your business in 2013.
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MSC Industrial Supply and Rosetta Boost Sales with Dynamic Search Ads
MSC Industrial Supply, a leading American direct marketer and distributor of products for metalworking and maintenance, distributes more than 600,000 items. MSC worked with Rosetta, an interactive agency, to find ways to drive incremental sales and expand their ad ...
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Zoro Tools Increases Reach and Lowers Cost-per-Acquisition with Product Listing Ads
Zoro Tools, an online supplier of over 250,000 industrial products, had limited resources and a massive product assortment. They had been using Adwords all along, but was intrigued with Google Product Listing Ads (PLA) because it allowed them to ...
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Priceline.com Grows Mobile Site's Share of Business by 31%
Priceline.com wanted to cater to a growing global mobile device audience while increasing traffic and conversions. Priceline.com created a mobile-friendly site with current-location search, simplified content and larger buttons, and a more streamlined checkout. Using Google Mobile Ads ...
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Think Performance Display One-Sheet
Insights at your fingertips: Learn how performance advertisers can leverage display to create and capture demand.Preview the Study Download: PDF
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Think Performance Mobile One-Sheet
Insights at your fingertips: Learn how performance advertisers can make the most of mobile to create and capture demand.Preview the Study Download: PDF
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Think Performance Video One-Sheet
Insights at your fingertips: Learn how performance advertisers can leverage video to create and capture demand.Preview the Study Download: PDF
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Broadway Sparkles on Search with Media Ads
SpotCo, the Search Engine Marketing agency for Sister Act the Musical's website "SisterActBroadway.com", is re-inventing the Broadway marketing space. Since 29% of its ticket purchases occur online, SpotCo knew how important it was for to stand apart from ...
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2012 Automotive Tires Path to Purchase
What do tire buyers look like today? According to this Google/Compete 2012 study, today's tire shoppers:
- Shop for regular maintenance and just 8% purchase for a particular season. They look for durability, they research on the go, and ...
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Moving Apparel Shoppers from Undecided to Decided in the Path to Purchase
How can retailers drive new customer acquisition? Google and Compete partnered to understand the digital path that can break this glass ceiling. Here's what we found:
- Apparel shoppers are undecided on brand: More than 1 in 3 are unsure ...
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Videos
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The E-commerce Future
Interview
The E-commerce Future
In an interview, Spencer Spinnell, Director, Emerging Platforms at Google, discusses the future of e-commerce and it's convergence with mobile.
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ShoeDazzle's Success with Google Display
Case Study
ShoeDazzle's Success with Google Display
To date, the Google Display Network has delivered 45% of ShoeDazzle's conversions with Google.
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e-Commerce for Retailers
Interview
e-Commerce for Retailers
Sameer Samat , Director of Product Management at Google, discusses how e-commerce has changed the way users interact with brands and interact with stores.
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The Opportunities with e-Commerce
Interview
The Opportunities with e-Commerce
David Bell of Wharton discusses the important of e-Commerce today. He believes it's everywhere and evolving constantly, and offers possibilities for measurements, metrics, & behavioral understanding at a depth that we have never been able to reach before.
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Esurance Mobile Search Case Study
Case Study
Esurance Mobile Search Case Study
Case study with testimonials from Esurance on click-to-call successful campaign
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Global Digital
Interview
Global Digital
John Parker, CMO of Zurich Financial, describes his company's highly successful shift away from a classic broadcast approach toward targeted digital marketing. The global Zurich Financial Help brand crosses cultures, and digital campaigns have targeted market segments from individual consumers ...
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Collapsed Purchase Funnel
Interview
Collapsed Purchase Funnel
Terence Kawaja, Managing Director of GCA Savvian Advisors, talks about how use of data has led to a collapse of the e-commerce purchase funnel, with retailers moving up and publishers moving down. Different kinds of companies are now competing with ...
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Advertisers' Needs
Interview
Advertisers' Needs
Lynee Alves, Director of Online Media Sales for Apartments.com, discusses advertisers' need for direct response and converting and lead activities. The user cannot be controlled, and this is a challenge for publishers.
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Online Publishing Trends
Interview
Online Publishing Trends
John Ebbert, Managing Editor of AdExchanger.com, describes key trends in online publishing. Demand-side platforms and ad networks will be be linked to creative, attribution across digital channels will become more precise, and robust sell-side platforms will become available.
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Micro-Conversions
Interview
Micro-Conversions
Gary Slack, Founder, Chairman & Chief Experience Officer of Slack Barshinger, explains that the best metrics for B2B companies are micro-conversions - the steps a buyer takes along the business cycle - because most B2B sales do not happen online. ...
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Mid-Size Marketing
Interview
Mid-Size Marketing
Max Kalehoff, VP of Marketing at Clickable and Board Member of the Future of Advertising Project with Wharton, talks about how the majority of the advertising economy in the U.S. comes from small and mid-sized businesses. These businesses care less ...
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A Short Guide to Attribution
A Short Guide to Attribution
When a customer buys or converts on your site, most conversion tracking tools credit the most recent link or ad clicked. In reality though, customers research, compare and make purchase decisions via multiple touch points across multiple channels. So marketers ...
Infographics
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Adweek Google Digital Holidays Infographic
Adweek Google Digital Holidays Infographic
According to Google's latest study, 85% will shop for a gift by starting on one device and finishing on another. Check out this holiday infographic from Adweek and Google to learn how marketers can get ready for the first multiscreen ...
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Create and Capture Demand Infographic
Create and Capture Demand Infographic
An infographic that depicts the key digital touchpoints at which marketers can influence their customers, thereby creating and capturing demand for their brand. The visuals highlight consumer insights from Google's 2012 clickstream and survey research with Compete, as well as ...
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Organic Search Results and their Impact on Paid Search Ads
Organic Search Results and their Impact on Paid Search Ads
A visual representation of the findings from the 2012 search ads pause studies conducted across 390 brands. These experiments examined how organic search results and ranking impact ad impressions and ad clicks. Our findings show:
- 81% of ad impressions ...
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2012 Search Ads Pause Experiments
2012 Search Ads Pause Experiments
In 2011, Google released a study called “Search Ads Pause” that showed the amount of search ad traffic that is incremental to traffic from an advertiser’s organic search results. On average, we found that 89% of paid traffic to an ...
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2011 Ads at a Glance On the Map
2011 Ads at a Glance On the Map
Learn fun facts about the business next door and how they used Google Ads to win in this infographic:
- In Vermont, America's oldest flour company, King Arthur Flour, receives as many as 10 million pages views monthly thanks to ...