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Research Library
Welcome to our multi-media library of custom research from Google and select partners, case studies, interviews with thought leaders, soundbites from our many industry events, and more. It's designed to arm marketers and agencies with knowledge and proof points to move their businesses forward. Everything's free and on-demand — pick a topic and browse away!
Studies
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Office Furniture & Supplies Insights
This one sheeter showcases mobile, search, display, and video data and trends for the Office Furniture & Supplies industry. It also suggests new opportunities and helpful resources for improving your business in 2013.
Preview the Study Download: PDF
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New Dads Study
Qualitative study using Google+ as the qualitative research platform and carried out in partnership with Sterling Brands. We delve into an increasingly influential consumer segment, new dads, to understand their role in baby-related purchase decision making, their views on new ...
Preview the Study Download: PDF
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Cross Media AnalysisMeasuring Google Display Network (GDN) in the media mix (AllSecur)
An efficient ROI model consists of three components: Cost per contact, percent of waste generated, and impact caused by the marketing format. Each individual media type has a different impact. TV reaches the majority of the population, but the Google ...
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TV + Google YouTube - Complementary in a Cross Media Campaign Strategy (Volvo)
Light TV viewers are valuable and a significant part of your audience. In fact, they are the future. Right now, light TV viewers are not reached effectively by TV advertising but they are watching online. YouTube coupled with the Google ...
Preview the Study Download: PDF
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Thanksgiving 2012 Trends
Moms are increasingly looking to online resources as her go-to for planning, shopping and cooking for that big Thanksgiving Dinner. We provide a month-by-month and then week-by-week look at search trends to help understand how moms prepare for this major ...
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How Your Brand's Marketing Efforts Should Evolve for the New Social Customer Lifecycle
Social media has made the classic marketing/sales funnel obsolete. Viral referrals and customer evangelism now play a major role in purchase decisions, so savvy marketers need to engage consumers where it really makes a difference. In this report, Wildfire ...
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MSC Industrial Supply and Rosetta Boost Sales with Dynamic Search Ads
MSC Industrial Supply, a leading American direct marketer and distributor of products for metalworking and maintenance, distributes more than 600,000 items. MSC worked with Rosetta, an interactive agency, to find ways to drive incremental sales and expand their ad ...
Preview the Study Download: PDF
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Mobile Banking Trends 2012
Getting mobile right is more important than ever, as we see how 1 in 6 people switching banks say a poor mobile banking experience prompted them to shop for a new bank. Explore this report to learn the importance of ...
Preview the Study Download: PDF
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Think Travel Remarketing One-Sheet
Insights at your fingertips: Reach the right travel customer at the right moment, all across the web.
Preview the Study Download: PDF
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Display Buyers Value Audience in Context
In a world increasingly populated by savvy, always-on consumers who have come to expect relevancy in their interactions with brands, display, among the the most flexible and targetable of digital ad formats, is perfectly positioned to help marketers deliver highly ...
Preview the Study Download: PDF
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Digital and the New College Experience
Google partnered up with TNS and Tru in this 2012 study to better understand the Back-to-School preparation mindset and the behaviors of incoming and current college students, including: perceptions and usage of course textbooks and e-textbooks as well as the ...
Preview the Study Download: PDF
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Moving Apparel Shoppers from Undecided to Decided in the Path to Purchase
How can retailers drive new customer acquisition? Google and Compete partnered to understand the digital path that can break this glass ceiling. Here's what we found:
- Apparel shoppers are undecided on brand: More than 1 in 3 are unsure ...
Preview the Study Download: PDF
Videos
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Volvo S60 Augmented Reality App
Case Study
Volvo S60 Augmented Reality App
Volvo wanted the release of its S60 to get noticed with the younger demographic. Volvo created an augmented reality experience in a YouTube masthead unit, allowing users to play the Augmented Reality Driving Game with their phones, from within the ...
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Google Hispanic Marketing Forum 2012: The Patient Journey
Research
Google Hispanic Marketing Forum 2012: The Patient Journey
Univision and Google partnered to get a better understanding of the Hispanic patient journey. This study explores how and why this consumer segment is important to healthcare marketers and shares insights on the best way to target this audience.
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Google Hispanic Marketing Forum 2012: Case Studies
Case Study
Google Hispanic Marketing Forum 2012: Case Studies
A compilation of case studies featured at the Google Hispanic Marketing Forum 2012 event. Ford, Nestle, Ai Media and Liberty University highlight how to engage with the US Hispanic audience using Google's ad products.
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Mobile Site Redesign Drives Results for 1-800-FLOWERS.COM
Case Study
Mobile Site Redesign Drives Results for 1-800-FLOWERS.COM
By thoughtfully analyzing user behavior on their mobile site, and building enhancements to make the browsing and purchase experience even more robust, 1-800-FLOWERS.COM saw immediate lift in the performance of their mobile website.
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iPad App Promotion: Neiman Marcus
Case Study
iPad App Promotion: Neiman Marcus
Neiman Marcus promotes their iPad app with display advertising on the AdMob network.
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The Convergence of Mobile & Social
Interview
The Convergence of Mobile & Social
Matt Wurst, Director, Emerging Media at 360i, discusses the convergence of mobile & social and the importance of creating an integrated strategy. He highlights the 3C's of Social Media: Content, Conversation, and Connectivity.
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Finding Success with Branded Video
Interview
Finding Success with Branded Video
Janet Kestin, former Creative Head of Ogilvy Toronto, talks about their success with branded video on YouTube. She specifically cites Dove's 'Evolution' video and the traits of successful videos on YouTube.
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The Phenomenon of Mobile
Interview
The Phenomenon of Mobile
Paul Woolington, Founding Partner at Naked Communications, discusses how mobile is phenomenal & transforming advertising today. Mobile is a catalyst while social is a thread combining everything together.
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Using Technology For Advertising
Interview
Using Technology For Advertising
Zach Taylor, Digital Creatologist at Mcgarreybowen, discusses the cutting edge ways to use technology for advertising.
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Keeping Up with Today's Sophisticated Consumer
Interview
Keeping Up with Today's Sophisticated Consumer
Chris Wooster, Executive Creative Director at Mcgarrybowen, talks about how mobile has become the primary device for consumers and advertisers need to keep up with how sophisticated they're becoming.
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Mobile As A Primary Vehicle
Interview
Mobile As A Primary Vehicle
Tom Nawara, VP, Mobile & Emerging Solutions at Acquity Group, talks about the importance of mobile as the primary vehicle that brands can engage with consumers.
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How To Do Mobile Right
Interview
How To Do Mobile Right
Saneel Radia, BBH Labs at BBH, discusses how he approaches mobile with his clients and recommendations for the future. He also comments on social media execution.
Infographics
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The Media Habits of Teens and Young Adults
The Media Habits of Teens and Young Adults
92% of teens and twenty-somethings engage with at least two devices simultaneously. 44% spend more time watching online video than TV. This infographic provides marketers with insights around just how to get in front of this elusive audience.
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The Digital College Experience Infographic
The Digital College Experience Infographic
What is the back-to-school mindset and the behaviors of college students? This infographic depicts what's on the minds of college studies - from their perception of textbooks to study habits to the use of technology in the classroom.
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Holiday Air Care 2012
Holiday Air Care 2012
68% of Americans host Thanksgiving or Christmas gatherings in their home. We see an increase in search trends related to air care every year around the holidays. Check out how consumers are getting their homes fresh and ready for company.
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Holiday Cleaning 2012
Holiday Cleaning 2012
68% of Americans host Thanksgiving or Christmas gatherings in their home. We see an increase in search trends related to cleaning every year around the holidays. Check out this infographic to understand how consumers are getting their homes ready to ...
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2012 Tech B2B Infographic
2012 Tech B2B Infographic
Recently, Google conducted two studies to analyze Tech B2B customer engagement, revealing that most Tech B2B customers do their homework before making important purchases for their businesses. This summary infographic sums up how today's B2B customers behave.
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From Screen to Script
From Screen to Script
Physicians are using digital tools more than ever before to make clinical and treatment decisions, presenting an opportunity for marketers to reach, engage and drive action in new ways. This infographic from the Google/Manhattan Research "The Doctor's Digital Path to ...
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SXSW Fireside Chat With Vic Gundotra On Google+
SXSW Fireside Chat With Vic Gundotra On Google+
Check out this visualization of a fireside chat between Vic Gundotra and Guy Kawasaki, courtesy of Ogilvy and ImageThink, taken at the 2012 SXSW event. Vic heads up Google+ and shared how the product has grown since ...
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Super Bowl Ad Blitz 2012
Super Bowl Ad Blitz 2012
If you missed the Super Bowl and are wondering why people in the office were chatting about Madonna and talking babies on Monday, you're in luck! As part of our fifth annual YouTube Ad Blitz contest (in partnership with NBC ...
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2012 Search Ads Pause Experiments
2012 Search Ads Pause Experiments
In 2011, Google released a study called “Search Ads Pause” that showed the amount of search ad traffic that is incremental to traffic from an advertiser’s organic search results. On average, we found that 89% of paid traffic to an ...
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2011 Ads at a Glance On the Map
2011 Ads at a Glance On the Map
Learn fun facts about the business next door and how they used Google Ads to win in this infographic:
- In Vermont, America's oldest flour company, King Arthur Flour, receives as many as 10 million pages views monthly thanks to ...
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2011 Ads at a Glance Ads that Impacted
2011 Ads at a Glance Ads that Impacted
Learn about the top 10 campaigns across Google that harnessed the magic of online in 2011 from this infographic.