- All
- Argentina
- Australia
- Austria
- Belgium
- Canada
- China
- Czech Republic
- Denmark
- Eygpt
- Finland
- France
- Germany
- Greece
- Hong Kong
- Hungary
- Ireland
- Israel
- Italy
- Japan
- Netherlands
- New Zealand
- Norway
- Poland
- Portugal
- Romania
- Russia
- Saudi Arabia
- Slovakia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- Ukraine
- United Arab Emirates
- United Kingdom
- United States
Research Library
Welcome to our multi-media library of custom research from Google and select partners, case studies, interviews with thought leaders, soundbites from our many industry events, and more. It's designed to arm marketers and agencies with knowledge and proof points to move their businesses forward. Everything's free and on-demand — pick a topic and browse away!
Studies
-
Constant Consideration Research Study
Digital is changing the habits of auto shoppers, turning pre-market, in-market, and post-market phases into a cycle of constant consideration in which brand influence can be won or lost at any point. Though 63 percent of consumers enter the market ...
Preview the Study Download: PDF
-
Wireless Customer Perceptions
Qualitative study using Google+ as the qualitative research platform and carried out in partnership with Sterling Brands. Here we talk to first-time smartphone owners. While we began with the intention of producing a purchase-cycle and data usage oriented study, a ...
Preview the Study Download: PDF
-
New Dads Study
Qualitative study using Google+ as the qualitative research platform and carried out in partnership with Sterling Brands. We delve into an increasingly influential consumer segment, new dads, to understand their role in baby-related purchase decision making, their views on new ...
Preview the Study Download: PDF
-
TV + Google YouTube - Complementary in a Cross Media Campaign Strategy (Volvo)
Light TV viewers are valuable and a significant part of your audience. In fact, they are the future. Right now, light TV viewers are not reached effectively by TV advertising but they are watching online. YouTube coupled with the Google ...
Preview the Study Download: PDF
-
Understanding the Customer Journey - Clickstream Research into the Property Sector
Online search is an increasingly important part of the customer journey. In the property market, there are 9.3 million people looking to buy and 4.5m looking to rent. Customers in both markets are using search throughout their journeys ...
Preview the Study Download: PDF
-
Android Army ZMOT Case Study
A brand manager can't be there for every single zero moment today. Marc Vanlerberghe, Android's Senior Director of Global Marketing, shares his solution in this ZMOT case study, "I spend almost 100% of my time building and arming ...
Preview the Study Download: PDF
-
Thanksgiving 2012 Trends
Moms are increasingly looking to online resources as her go-to for planning, shopping and cooking for that big Thanksgiving Dinner. We provide a month-by-month and then week-by-week look at search trends to help understand how moms prepare for this major ...
Preview the Study Download: PDF
-
How Your Brand's Marketing Efforts Should Evolve for the New Social Customer Lifecycle
Social media has made the classic marketing/sales funnel obsolete. Viral referrals and customer evangelism now play a major role in purchase decisions, so savvy marketers need to engage consumers where it really makes a difference. In this report, Wildfire ...
Preview the Study Download: PDF
-
Halloween 2012 Trends
Did you know, there is more beer sold for Halloween then Super Bowl? Check out how consumers approach this holiday with search.
Preview the Study Download: PDF
-
The Digital Journey to Recovery: Treatment Selection
In today's digital world, prospective patients are now active partners in their medical journeys as they move from "addiction" to "decision to treat" to "treatment" and finally to "recovery". Google engaged Compete to survey over 250 treatment center researchers ...
Preview the Study Download: PDF
-
Holiday Consumer Intentions 2012
Today, people no longer see a line between online and offline shopping, and neither do smart retailers. This year online and offline shopping experiences are more seamless than ever before - across pricing, functionality, and promotions - making this the first "Nonline ...
Preview the Study Download: PDF
-
Mobile Banking Trends 2012
Getting mobile right is more important than ever, as we see how 1 in 6 people switching banks say a poor mobile banking experience prompted them to shop for a new bank. Explore this report to learn the importance of ...
Preview the Study Download: PDF
Videos
-
Digital and the New College Experience Highlights Video
Highlights
Digital and the New College Experience Highlights Video
Highlights from the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
-
The Future of Textbooks
Interview
The Future of Textbooks
Will hard copy text books soon be a thing of the past? Also check out the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
-
Evolving Digital Study Habits
Interview
Evolving Digital Study Habits
How have digital resources influenced how Americans study? Check out the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
-
The Current Textbook Decision Process
Interview
The Current Textbook Decision Process
How has the new digital way of life influenced how students purchase their textbooks? Check out the 2012 "Digital and the New College Experience" study published by Google to better understand the Back-to-School preparation mindset.
-
2012 Traveler Webinar by Google
Research
2012 Traveler Webinar by Google
A webinar presenting the results of the 2012 Traveler's Road to Decision Study. Understand how leisure and business travelers research and book travel. Topics include: the impact the internet has on travel behavior, mobile behavior, how travelers use online video, ...
-
The Zero Moment of Automotive Truth Video
Research
The Zero Moment of Automotive Truth Video
The new mental model for how shoppers approach buying a vehicle. Auto makers and resellers learn to understand the importance of the Zero Moment of Truth.
-
Mobile & Local's Connectivity
Interview
Mobile & Local's Connectivity
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, discusses the intersection between local & mobile in the advertising space.
-
Relevance to the User
Interview
Relevance to the User
In an interview, Frederic Bonn, Executive Creative Director at Razorfish, talks about the importance for marketers to be more relevant to the user.
-
Mobile's Magic
Interview
Mobile's Magic
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, talks about getting clients involved in the mobile space.
-
Local, Social & Mobile Integration
Interview
Local, Social & Mobile Integration
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, talks about the integration of local, social, and mobile is going to be key in the future of advertising.
-
Mobility & Small Screens
Interview
Mobility & Small Screens
In an interview, Johnny Vulkan, Partner at Anomaly, talks about the difference between mobile the device and mobility the behavior.
-
Mobile Sharability
Interview
Mobile Sharability
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, discusses the future of mobile & the importance to share via mobile.
Infographics
-
Looking for Love
Looking for Love
Digital channels are helping to increase Valentine's Day spend, with more and more shoppers turning to search to help them find the ideal gift. In fact, Valentine's Day search spikes now start earlier and last longer than ever before, with ...
-
Constant Consideration Infographic
Constant Consideration Infographic
Digital has changed the purchase path for auto shoppers. As pre-market, in-market, and post-market phases have evolved into a cycle of constant consideration, brand loyalty can be won or lost at any point. This infographic demonstrates the impact of these ...
-
Wireless Customer Perceptions Infographic
Wireless Customer Perceptions Infographic
This infographic talks to first-time smartphone owners. While we began with the intention of producing a purchase-cycle and data usage oriented study, a larger meta-story emerged in the process around how wireless carriers can take control of their relationship with ...
-
New Dads Infographic
New Dads Infographic
An infographic about an increasingly influential consumer segment, new dads, to understand their role in baby-related purchase decision making, their views on new life with a baby, and how marketers can better reach and message to them.
-
Winter Skin Infographic
Winter Skin Infographic
A cold and bitter winter season means more love and care is needed to keep skin moisturized. Learn some marketing insights and tips from this Google infographic and be the brand that keeps skin healthy and glowing.
-
Cold & Flu Season Infographic
Cold & Flu Season Infographic
There are over 1 million cases of the cold per year in the United States. As winter arrives, millions turn to over-the counter remedies. Learn some marketing insights and tips from this Google infographic and be the brand that provides ...
-
The Media Habits of Teens and Young Adults
The Media Habits of Teens and Young Adults
92% of teens and twenty-somethings engage with at least two devices simultaneously. 44% spend more time watching online video than TV. This infographic provides marketers with insights around just how to get in front of this elusive audience.
-
The Digital College Experience Infographic
The Digital College Experience Infographic
What is the back-to-school mindset and the behaviors of college students? This infographic depicts what's on the minds of college studies - from their perception of textbooks to study habits to the use of technology in the classroom.
-
Holiday Air Care 2012
Holiday Air Care 2012
68% of Americans host Thanksgiving or Christmas gatherings in their home. We see an increase in search trends related to air care every year around the holidays. Check out how consumers are getting their homes fresh and ready for company.
-
Holiday Cleaning 2012
Holiday Cleaning 2012
68% of Americans host Thanksgiving or Christmas gatherings in their home. We see an increase in search trends related to cleaning every year around the holidays. Check out this infographic to understand how consumers are getting their homes ready to ...
-
Adweek Google Digital Holidays Infographic
Adweek Google Digital Holidays Infographic
According to Google's latest study, 85% will shop for a gift by starting on one device and finishing on another. Check out this holiday infographic from Adweek and Google to learn how marketers can get ready for the first multiscreen ...
-
The Digital Journey to Recovery: Treatment Selection Infographic
The Digital Journey to Recovery: Treatment Selection Infographic
A Google infographic to illustrate what influences treatment center selection as patients move through the journey of "addiction" to "decision to treat" to "treatment" and on to "recovery."