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Research Library

Welcome to our multi-media library of custom research from Google and select partners, case studies, interviews with thought leaders, soundbites from our many industry events, and more. It's designed to arm marketers and agencies with knowledge and proof points to move their businesses forward. Everything's free and on-demand — pick a topic and browse away!

Studies

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Videos

  • Digital Revolution Play Video

    Digital Revolution

    Interview

    Digital Revolution

    Bob Garfield, author of The Chaos Scenario, describes how the symbiosis of mass media and mass marketing is decoupling. A glut of advertisers, the ability to bypass ads, and the fragmentation of audiences are collapsing marketing structures. Digital is destroying ...

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  • Publishers & Advertisers Play Video

    Publishers & Advertisers

    Interview

    Publishers & Advertisers

    Maureen McGuire, CMO of Bloomberg L.P., points out that the media landscape is changing. Align the goals of a publisher with the goals of the advertisers whose ads it carries. Understand how consumers want their information, both news information and ...

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  • Think Fast Play Video

    Think Fast

    Interview

    Think Fast

    Caryn Carmer, , SVP and Consumer Practice Director at MSL Group Agency, advocates influencer marketing, engagement marketing, and real-time marketing. Use advance scenario planning to try to predict and prepare for possible reactions and responses.

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  • Low Growth Environments Lead to Increased Spending Play Video

    Low Growth Environments Lead to Increased Spending

    Interview

    Low Growth Environments Lead to Increased Spending

    Miles Nadal, Founder, Chairman & CEO of MDC Partners and Board Member of the Future of Advertising Project with Wharton, says that in a low-growth environment, marketers are challenged to drive financial performance. In this economy, marketers are spending at ...

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  • Partner with Regulators Play Video

    Partner with Regulators

    Interview

    Partner with Regulators

    Joseph Cowan, Partner and Senior Search Strategist at MEC Global, explains the problem with risk-taking in health marketing. Marketing needs to engage the FDA more closely in beta testing of new marketing platforms. The FDA and the industry need to ...

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  • Trends: Convergence Play Video

    Trends: Convergence

    Interview

    Trends: Convergence

    Chuck Sullivan, SVP Global Online Services Worldwide for Hilton, predicts that global convergence of branding messages across regions will become necessary. Channel convergence will accelerate because of the exponential growth in technology. Differentiating brands will become more important as cost-cutting ...

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  • Consumers are Editors Play Video

    Consumers are Editors

    Interview

    Consumers are Editors

    Brian France, CEO and Chairman at NASCAR, believes that marketers need to organize an approach around the fact that consumers have become the editors and directors of their own content.

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  • Hyper-Locality Play Video

    Hyper-Locality

    Case Study

    Hyper-Locality

    Julie Dexter Berg, EVP/CMO of Supervalu, describes the challenges of branding in a broad middle market with niche markets one one side and large retailers like Wal-Mart on the other. Supervalu competes as a hyper-local business, which necessitates deep knowledge ...

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  • Focus on Measurement Play Video

    Focus on Measurement

    Interview

    Focus on Measurement

    Dennis Cary, CMO/SVP of Bally Total Fitness, believes the changing face of marketing is fueled by the changing media landscape and the economic downturn. Marketers used to be credited with success when when a brand achieved growth; now the focus ...

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  • Core Values Play Video

    Core Values

    Interview

    Core Values

    Richard Gerstein, SVP Strategy and Marketing for HP Personal Systems, explains that as the technical differences between the high-end and low-end products in a category shrink, marketing becomes more important. Identifying value beyond the core capabilities of the product is ...

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  • Customer Experience Play Video

    Customer Experience

    Interview

    Customer Experience

    Kevin George, SVP and Global CMO of Beam Global Spirits and Wine, describes the changing face of marketing as focused on the customer experience. Understanding the customer experience helps a marketer choose appropriate touch-points. Don't let technology drive the strategy; ...

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  • Print to Digital Play Video

    Print to Digital

    Case Study

    Print to Digital

    Michael Arndt, Senior Editor of Bloomberg Business Week, describes the changing face of marketing for BusinessWeek, which ten years ago was primarily a print publication with a separate website. Now the two are combined as a single editorial product with ...

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Infographics

  • Adweek Google Digital Holidays Infographic

    Adweek Google Digital Holidays Infographic

    Adweek Google Digital Holidays Infographic

    According to Google's latest study, 85% will shop for a gift by starting on one device and finishing on another. Check out this holiday infographic from Adweek and Google to learn how marketers can get ready for the first multiscreen ...

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