2011 Holiday Consumer Intentions

11.2011 | North America, United States

Signs point to positive retail growth for the holidays: October same-store sales were on the rise, traffic to top retail sites have increased 10% vs. 2010, and FedEx anticipates a 12% increase in holiday shipments vs. year ago. We asked consumers their intentions this holiday and found:

  • 43% of holiday shoppers planned to do the majority of their shopping by Cyber Monday
  • 82% of holiday shoppers say that online research will significantly or moderately impact which retailer they will shop at
  • 77% of holiday shoppers will turn to their tablet device for online shopping, 54% will turn to their smartphones
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