African Americans / studies
The average African American spends 261 minutes online per day. We studied their media behavior to get a better understanding of how they incorporate digital into their everyday lives.
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Google GlobalHue Digital African-American Dynamic Whitepaper
Insights around the role the internet plays for African-American consumers. The OTX study commissioned by Google and in partnership with GlobalHue is packaged in this comprehensive, easy-to-share dynamic whitepaper.
Preview the Study Download: PDF
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Five Truths of the Digital African American Consumer
African Americans spend nearly $1.2 trillion annually on consumer goods. Google and GlobalHue teamed up with OTX to understand what role search and other digital advertising technologies play in African Americans' purchasing decisions. Among our findings:
- African-American consumers are ...
Preview the Study Download: PDF , PPT