Automotive / studies
We've brought together our latest automotive studies from across the globe to help you understand what your customers are searching for and the impact of different media. Access our case studies, thoughts from leaders, infographics, and research data to learn how to improve your digital strategy for automotive.
2011 Vehicle Service Path to Purchase
The purpose of this 2011 Google/Compete study is to quantify consumers' use of the online channel for automotive services research and shopping. Today's vehicle service shoppers:
- Typically purchase for routine maintenance or repair prefer to buy in-person when ...
Volvo Across Screens
Groundbreaking cross screen research helps reveal the full branding benefits of advertising beyond just TV. This case study with Volvo reveals:
- 74% of those exposed to Volvo's ads across multiple screens - TV, mobile and video - recalled the brand successfully ...
Automotive Shopping Behavior Study 2011
Today's vehicle shoppers research and decide faster than ever. They use a diverse set of online tools in their research process and have high expectations from brands throughout the path to purchase. Insights from this year's auto buyflow ...
Google Display Network vs. Portal Takeovers for Auto Insurance seekers
What's the best way to balance precision and scale when targeting the auto insurance customer? We looked at the effectiveness of reach with Compete and found:
- 66% of auto insurance seekers can uniquely be reached via a one-day Google ...
Google Display Network vs. Portal Takeovers for Auto Part Shoppers
Auto part shoppers are a very specific target customer. A study commissioned with Compete finds out how many can be targeted with the Good Display Network relative to traditional homepage takeovers:
- The Google Display Network exclusively reaches 35% of auto ...
Google Display Network vs. Portal Takeovers for Auto Shoppers
Auto buyers today spend months researching online prior to going to the dealership. This study with Compete finds ways for marketers to intercept these shoppers in the process:
- The Google Display Network reaches 4x more standard vehicle shoppers than the ...
The Zero Moment of Truth for Automotive Study
How is auto shopper behavior changing in a digitally powered world? How are shoppers’ expectations of the physical dealership changing? Google partnered with Shopper Sciences to reveal the Zero Moments of Truth for the automotive industry and found:
- Shoppers for ...