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Automotive / studies
We've brought together our latest automotive studies from across the globe to help you understand what your customers are searching for and the impact of different media. Access our case studies, thoughts from leaders, infographics, and research data to learn how to improve your digital strategy for automotive.
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2012 Automotive Tires Path to Purchase
What do tire buyers look like today? According to this Google/Compete 2012 study, today's tire shoppers:
- Shop for regular maintenance and just 8% purchase for a particular season. They look for durability, they research on the go, and ...
Preview the Study Download: PDF
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Maintenance Purchase Path Cross-Shopping Analysis
Google studied tire shoppers' use of different types of queries within the 6 months prior to conversion to better understand how tire purchasers approach the shopping process. Here are the key findings:
- 34% of maintenance shoppers start with a non-branded ...
Preview the Study Download: PDF
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New Vehicle Purchase Path Cross-Shopping Analysis
Google studied new vehicle purchasers' use of different types of queries within the 6 months prior to purchase to better understand how vehicle purchasers approach the research process. Here are the key findings:
- Shoppers enter the market with an initial ...
Preview the Study Download: PDF
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Vehicle Tire Purchase Path Cross-Shopping Analysis
Google studied tire shoppers' use of different types of queries within the 6 months prior to conversion to better understand how tire purchasers approach the shopping process. Here are the key findings:
- Tire shoppers enter the market with an open ...
Preview the Study Download: PDF
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Brand Effect of TrueView vs. Preroll
This study provides a metanalysis of 18 True View brand uplift campaigns. The TrueView format allows users to skip ads, whereas with prerolls advertisers only pay per completed view based on an auction system (fixed CPM).
Key findings:.
- Overall brand ...
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
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Optimal Budget Allocation between TV and YouTube
This study brings together the results of the study conducted to determine the budget allocation between TV and YouTube to optimize reach.
Key Findings
- TV consumption is not evenly spread across the advertisers� target audience which leads to an unequal ...
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Evaluating the Effectiveness of YouTube
This study aims at evaluating the effectiveness of a variety of advertising platforms and formats in the Netherlands.
Key findings:.
- The richer format afforded by video platforms means ads have a greater impact than on news or social media sites ...
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Understanding the Full Marketing ROI on Sales of Auto Insurance Contracts in France
This study aims at helping you understand the full marketing ROI on auto insurance sales in France. The study looks at the various marketing levers that drive traffic to MAAF's website, measures the impact between online and offline and ...
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Measuring the ROI of Pre Roll in Media Mix: UK
This study will help you understand more about the ROI of pre-roll ads in the media mix.
Key findings:
- Although TV reach is higher, the YouTube pre-roll adds 10% incremental reach
- The pre-roll campaign, particularly when combined with TV campaign ...
Preview the Study Download: PDF , PPT
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Fiat Econometrics Study Spain
Google worked with Fiat and econometrics agency Conento to understand the effectiveness marketing spend. Key findings included:
- Paid Search is the most efficient media for Fiat purchase.
- Paid Search represents 51% of total marketing contribution to Web visits, which are ...
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