Boomers / studies
Boomer consumers age 45-65 spend an average of 189 minutes per month across screens, which include TV + Movie + Online Video + Mobile. Compare this boomer consumption to that of Gen X at 159 minutes and Gen Y at 119. Not only do boomers spend a great deal of time in front of media, but they have the appetite to consume it as content. The bigger question is, are marketers tapping into this opportunity?
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Four Truths About Boomers and Media
We've all heard that boomers (age 45-65) are an extraordinarily influential demographic, but just how much? Google utilized Nielsen data and Sterling focus groups to draw some conclusions about their media habits, including:
- They spend more time consuming media ...
Preview the Study Download: PDF , PPT
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Inside Look at the Beauty Boomer
As the boomer generation approaches 65, are they seeking ways to look younger or feel healthier? This study of Beauty Boomer decision makers discovered:
- The Web is their top source for purchase decisions
- 63 percent have turned to online search ...
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Inside Look at Boomer Healthcare Consumers
As the boomer generation approaches 65, the way in which they research healthcare for themselves and loved ones is proving to be uniquely tech-savvy:
- Boomers are just as active in searching online for healthcare-related information as any other adult demographic ...
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Inside Look at Travel Boomer Buffs
From family vacations to early-retirement trips, boomers are heavy travelers. A survey conducted with Nielsen data shows how the Internet is a big part of the research process, including:
- "Boomer travel buffs" are more likely to click on sponsored links ...
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Inside Look at Financially Minded Boomers
As the boomer generation approaches 65, they turn to the Web more and more in making finance related decisions. A survey by Google utilized Nielsen data and found:
- Boomers are twice as likely as the average adult to watch finance ...
Preview the Study Download: PDF , PPT