Build Brand Awareness / studies
IIs your marketing objective to keep your brand top of mind during the customer journey? Discover the insights here to learn how to leverage online media to increase build brand awareness.
Chevy Sonic "Firsts" campaign leveraged YouTube to engage millennials
Chevrolet launched a series of YouTube videos for the Chevy Sonic "Firsts" campaign, supported by a full suite of YouTube Google ads. They saw a net increase in subscribers on their YouTube channel, as well as increased brand lift and ...
How Superbrands Breed Superfans
On average, only 17% of fans share a brand's campaign with friends and family. But top-performing social brands get 39% of their fans to share their campaigns. Social Superbrands excel at turning fans into sharers and advocates. Wildfire analyzed ...
Mom's Digital Path to Purchase
Moms are constantly connected, spending more time online than watching TV per week. Google studied various types of moms across multiple categories. Here are some topline findings:
- 50% of moms hear or learn about a new product on the internet ...
Measuring Ad Format Impact Study
At the start of 2011, Google, The ARF, Nielsen, Stanford & Wharton collaborated on an initiative to quantify cross-media ad format effectiveness. The pilot was designed to measure the ad breakthrough of TV and online ad formats across 21 live campaigns ...
A Guide to Building Brand Engagement With Display
Now more than ever, advertisers have an opportunity to build their brands with digital ads. Research shows that good creative matters. In this study DoubleClick has teamed up with Dynamic Logic to study the results of thousands of brand campaigns ...
The Role of Video in the Tech Purchase Process
We partnered with Compete to understand the role of video in today's tech research process and purchase journey. We studied across TV, smartphone, and tablet shoppers and found the following behavior surfaced as a direct result of viewing product ...
TV and In-Stream Video Ad Effectiveness
Pre-roll video ads are playing an increasingly important role in online media plans, and many advertisers wonder how these newer formats compare with traditional TV ads. YouTube partnered with Ipsos on a study to understand how they complement or compete ...
Delta Air Lines Extends TV Branding to Mobile
Delta Air Lines tapped into a key insight - that their high value customer is always on-the-go. To target them, Delta extended their “Keep Climbing" campaign beyond TV and onto mobile platforms. With Digitas and AdMob, Delta was able to achieve ...
adidas Drives Branding Across All Screens
adidas launched an "all in" campaign to create build awareness, brand preference and "digital noise" among American Kids. With the help of Carat and Google, adidas created dynamic creatives highlighting US sports and entertainment. They ran across TV and YouTube ...
Volvo Across Screens
Groundbreaking cross screen research helps reveal the full branding benefits of advertising beyond just TV. This case study with Volvo reveals:
- 74% of those exposed to Volvo's ads across multiple screens - TV, mobile and video - recalled the brand successfully ...
Citrix Online Uses Mobile To Reach Small Businesses
Citrix Online developed a business iPad app and wanted to drive app downloads and generate trial registrations. With the help of agency Mediasmith and Google AdMob, Citrix effectively targeted small business owners through a mobile display campaign. Here are the ...