Build Brand Awareness / studies
IIs your marketing objective to keep your brand top of mind during the customer journey? Discover the insights here to learn how to leverage online media to increase build brand awareness.
How Superbrands Breed Superfans
On average, only 17% of fans share a brand's campaign with friends and family. But top-performing social brands get 39% of their fans to share their campaigns. Social Superbrands excel at turning fans into sharers and advocates. Wildfire analyzed ...
Mom's Digital Path to Purchase
Moms are constantly connected, spending more time online than watching TV per week. Google studied various types of moms across multiple categories. Here are some topline findings:
- 50% of moms hear or learn about a new product on the internet ...
Measuring Ad Format Impact Study
At the start of 2011, Google, The ARF, Nielsen, Stanford & Wharton collaborated on an initiative to quantify cross-media ad format effectiveness. The pilot was designed to measure the ad breakthrough of TV and online ad formats across 21 live campaigns ...
A Guide to Building Brand Engagement With Display
Now more than ever, advertisers have an opportunity to build their brands with digital ads. Research shows that good creative matters. In this study DoubleClick has teamed up with Dynamic Logic to study the results of thousands of brand campaigns ...
Brand Effect of TrueView vs. Preroll
This study provides a metanalysis of 18 True View brand uplift campaigns. The TrueView format allows users to skip ads, whereas with prerolls advertisers only pay per completed view based on an auction system (fixed CPM).
- Overall brand ...
Finding the Optimal Media Mix: German Metastudy
Based on analyzing 80 campaigns in Germany, this study identifies key insights for the planning of YouTube and TV together.
- TV consumption is not evenly spread across the advertisers� target audience which leads to an unequal distribution of ...
Generating Incremental Reach with YouTube
This study brings together the results of the study conducted to understand the incremental reach of YouTube, for TV campaigns
- YouTube reached 7.9% of target audience and added a 0.6% incremental reach to the TV campaign ...
Brand Impact - YouTube v TV in Germany
This study brings together the results of lab-based experiments with 12 brands to understand the brand impact of YouTube v TV in Germany.
- Overall, YouTube prerolls preform almost 40% better than TV in terms of impact on brand ...
Optimal Budget Allocation between TV and YouTube
This study brings together the results of the study conducted to determine the budget allocation between TV and YouTube to optimize reach.
- TV consumption is not evenly spread across the advertisers� target audience which leads to an unequal ...
Incremental Reach of YouTube for Nestle's TV campaigns
This study brings together the results of the study conducted to analyze the incremental reach of YouTube to the TV campaign for Nestle Crunch in France.
- YouTube reached 19,2% of general campaign target and added over 7 ...
Incremental Reach of YouTube for TV campaigns
This study brings together the results of the study conducted to analyze the incremental reach of YouTube to the TV campaign for L'Oreal Color Riche in France.
- YouTube reached 7% of general campaign target and added over ...