Business to Business / studies
Many businesses have adjusted their priorities and their purchase decision making as a result of the economy. As a B2B marketer, it's critical to understand the new business buying environment. Get smart about the business buyer and how they interact online.
MSC Industrial Supply and Rosetta Boost Sales with Dynamic Search Ads
MSC Industrial Supply, a leading American direct marketer and distributor of products for metalworking and maintenance, distributes more than 600,000 items. MSC worked with Rosetta, an interactive agency, to find ways to drive incremental sales and expand their ad ...
Zoro Tools Increases Reach and Lowers Cost-per-Acquisition with Product Listing Ads
Zoro Tools, an online supplier of over 250,000 industrial products, had limited resources and a massive product assortment. They had been using Adwords all along, but was intrigued with Google Product Listing Ads (PLA) because it allowed them to ...
The Evolving Path of Today's Tech B2B Customer
67% of Tech B2B customers are not sure what company to purchase their services from. 93% of them use the internet to research their decisions, more than any other source. Google conducted a clickstream study and survey to better understand ...
The Role of Digital Media in the IT Purchase Process
87% of B2B decision makers use online media to make technology purchase decisions. Google partnered with IT Business Edge subscribers to get a deeper understanding around what kind of role search, video, mobile and social play in the decision making ...
Citrix Online Uses Mobile To Reach Small Businesses
Citrix Online developed a business iPad app and wanted to drive app downloads and generate trial registrations. With the help of agency Mediasmith and Google AdMob, Citrix effectively targeted small business owners through a mobile display campaign. Here are the ...
Google Display Network vs. Portal Takeovers for Business Decision Makers
A business decision maker's time is precious. How can he/she be reached effectively? We investigated with Compete to find:
- 26% of the visitors to the Google Display Network custom channel are business decision makers, delivering a 6x greater ...
B2B Trends in Mobile and Online Video
Nothing has more access to the C-suite than a mobile phone. Google and Forbes Insights teamed up for a study on how mobile technologies are impacting the way executives are doing business. Results include:
- The C-suite averages at least four ...
B2B Marketing Outlook for 2010
B2B marketers are entering into a continually shifting economy. This OTX study focuses on what B2B marketers will focus in 2010 to adjust for constant change, such as:
- Increase digital marketing share of marketing spend
- Seeing the benefits in investing ...
Rise of the Digital C-Suite
C-level executives today have to process more information with less time. Google and Forbes Insights investigate how this elusive demographic consumes information in an increasingly digital age. Highlights include:
- The C-suite search online for information about their competitors
- 2 out ...
Insights into Small Business Owners
94% of small business owners use the web to find information related to their business. A survey study with Slack Barshinger investigated how this web-savvy segment uses online resources to run their businesses and found:
- 59% of small business owners ...
Insights into Energy & Environmental Policy Influencers
A Slack Barshinger study found that 100% of energy and environmental policy influencers do their research online. Other insights into their research behaviors include:
- Although the web is the most valued resource they don't visit social media sites
- Influencers ...
Brand Effect of TrueView vs. Preroll
This study provides a metanalysis of 18 True View brand uplift campaigns. The TrueView format allows users to skip ads, whereas with prerolls advertisers only pay per completed view based on an auction system (fixed CPM).
- Overall brand ...