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Consumer Packaged Goods / studies
From building brands to launching new products, making connections between online behavior and offline sales is critical to CPG.
Thanksgiving 2012 Trends
Moms are increasingly looking to online resources as her go-to for planning, shopping and cooking for that big Thanksgiving Dinner. We provide a month-by-month and then week-by-week look at search trends to help understand how moms prepare for this major ...
How Moms Shop and Research Baby Products/ Child Care
Moms generally start their research process 1-2 weeks prior to purchase for baby/childcare products. This represents a marketers' window of opportunity to connect with moms. Download this report to discover how, when and what moms search on for this ...
How Moms Shop and Research Household Cleaning/Laundry
Moms rely on internet resources to collect information about household cleaning/laundry products. The majority of them start their research process about 1-2 days prior to purchase. Download this report to discover how, when and what moms search on for ...
Measuring the Pre-Roll ROI in the Media Mix: Aviko in the Netherlands
This study will help you understand more about the ROI of pre-roll ads in the media mix of the Aviko campaign in the Netherlands.
- Targeted Pre-roll has lower cost/GRP than TV on most audiences, whereas Pre-roll has ...
Brand Effect of TrueView vs. Preroll
This study provides a metanalysis of 18 True View brand uplift campaigns. The TrueView format allows users to skip ads, whereas with prerolls advertisers only pay per completed view based on an auction system (fixed CPM).
- Overall brand ...
Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
- Online purchase ...
Online to Store Effect in the UK FMCG Sector
This study provides a deep dive into ROPO (research online purchase offline) behaviour in UK FMCG sector. It focuses on FMCG searchers and those who have visited a Grocery retail online site. The study combines single source data for online ...
Optimal Budget Allocation between TV and YouTube
This study brings together the results of the study conducted to determine the budget allocation between TV and YouTube to optimize reach.
- TV consumption is not evenly spread across the advertisers� target audience which leads to an unequal ...
Incremental Reach of YouTube for Nestle's TV campaigns
This study brings together the results of the study conducted to analyze the incremental reach of YouTube to the TV campaign for Nestle Crunch in France.
- YouTube reached 19,2% of general campaign target and added over 7 ...
Incremental Reach of YouTube for TV campaigns
This study brings together the results of the study conducted to analyze the incremental reach of YouTube to the TV campaign for L'Oreal Color Riche in France.
- YouTube reached 7% of general campaign target and added over ...
Danone YouTube Advertising Effectiveness Study
Google and Danone worked together to analyze the advertising effectiveness of a YouTube campaign.
- The Activia Fresh campaign had a 74% reach on the 14+ population.
- TV and Youtube reached complementary audiences and one third of Youtube�s ...