- Czech Republic
- Hong Kong
- New Zealand
- Saudi Arabia
- South Africa
- United Arab Emirates
- United Kingdom
- United States
Consumer Packaged Goods / studies
From building brands to launching new products, making connections between online behavior and offline sales is critical to CPG.
Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
- Online purchase ...
Diesel Loverdose CrossMedia Study Spain
Google worked with Diesel to understand the effectiveness and efficiency of their multimedia ad campaign for Loverdose. Key findings included:
- YouTube reached 23% of general campaign target and added over 3% reach to the TV campaign. 45% of YouTube exposed ...
L'Oreal ElVive CrossMedia Study Spain
Google and L'Oreal worked together to understand the effectiveness of their multimedia ElVive ad campaign. Key findings included:
- YouTube added 3% discrete reach over TV.
- 36% of those exposed to YouTube and GDN had less than 3 TV contacts.
YouTube and TV in Danone's Spanish Danacol Ads
In this study, Google works with Danone and Havas to measure the impact of YouTube and TV during a Danacol ad campaign.
- The YouTube campaign has proven to be effective even with massive TV coverage and even among ...