Consumer Packaged Goods / studies
From building brands to launching new products, making connections between online behavior and offline sales is critical to CPG.
Measuring the Pre-Roll ROI in the Media Mix: Carte Noire in France
This study will help you understand more about the ROI of pre-roll ads in the media mix of the Carte Noire campaign
- The YouTube campaign generated +17% incremental sales among consumers exposed to the campaign. This uplift was ...