Display / studies
For the last few years, Google’s been saying, “Watch This Space”! Advertisers and marketers have never had so many options and ways to engage consumers which makes for a very complex landscape to navigate.
Display Buyers Value Audience in Context
In a world increasingly populated by savvy, always-on consumers who have come to expect relevancy in their interactions with brands, display, among the the most flexible and targetable of digital ad formats, is perfectly positioned to help marketers deliver highly ...
A Guide to Building Brand Engagement With Display
Now more than ever, advertisers have an opportunity to build their brands with digital ads. Research shows that good creative matters. In this study DoubleClick has teamed up with Dynamic Logic to study the results of thousands of brand campaigns ...
T-Mobile Reaches the Light TV Viewer on Google + YouTube
U.S. consumers in homes with broadband Internet and free, broadcast TV stream video twice as much as the general cross-platform population. They also watch half as much TV. So how can marketers reach light TV viewers? T-Mobile teamed up ...
Online Cross-Shopping Behavior for Footwear
Footwear shoppers have a ton of choices these days of where to buy, and with all the online deals, it's a cutthroat environment. Learn about how these shoppers cross-shop to better understand how to beat your competitors at the ...
Google Display Network vs. Portal Takeovers for Auto Insurance seekers
What's the best way to balance precision and scale when targeting the auto insurance customer? We looked at the effectiveness of reach with Compete and found:
- 66% of auto insurance seekers can uniquely be reached via a one-day Google ...
Google Display Network vs. Portal Takeovers for Business Decision Makers
A business decision maker's time is precious. How can he/she be reached effectively? We investigated with Compete to find:
- 26% of the visitors to the Google Display Network custom channel are business decision makers, delivering a 6x greater ...
Google Display Network vs. Portal Takeovers for Beauty Enthusiasts
Beauty enthusiasts are all over the web, but what's the best way connect with them? Learn from our study with Compete:
- The Google Display Network reaches 4.2x more beauty enthusiasts than the top portal homepage
- 39% of all ...
Google Display Network vs. Portal Takeovers for Auto Part Shoppers
Auto part shoppers are a very specific target customer. A study commissioned with Compete finds out how many can be targeted with the Good Display Network relative to traditional homepage takeovers:
- The Google Display Network exclusively reaches 35% of auto ...
Google Display Network vs. Portal Takeovers for Business Travelers
With so much clutter online, how can you deliver ads to the right business traveler? A Compete study compared the Google Display Network to traditional homepage takeovers and found:
- On average, 71% of business travelers visit the GDN every day ...
Google Display Network vs. Portal Takeovers for DIYers
DIYers have tight-knit communities on the web. What's the smartest way to connect with them? Our Compete study reveals:
- The Google Display Network reaches 4.2x more DIYers than the top portal homepage
- 72% of DIYers can uniquely be ...