Drive Innovation / studies
Marketing professionals face a double challenge of driving innovation in both message and medium. Hear from some leading digital marketers to get some insight on how they stay ahead of the curve:
- Motorola's Director of Global Product Marketing, Floyd Wagoner, discusses the need for fresh ideas and innovative content in today's fast-paced marketing environment
- Learn how organizations can use market learning, adaptive marketing, and open marketing to help them innovate (George Day, Professor of Marketing at the University of Pennsylvania’s Wharton School of Business)
- Andy Berndt, Managing Director at Google’s Creative Lab, offers insights into why it is especially critical for marketers to experiment aggressively with new digital media
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Our Mobile Planet: Austria
With Austria's smartphone penetration now at 36% and 52% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
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Our Mobile Planet: Ireland
With Ireland's smartphone penetration now at 43% and 67% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
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Our Mobile Planet: Sweden
With Sweden's smartphone penetration now at 51% and 75% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
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Our Mobile Planet: Netherlands
With the Netherlands' smartphone penetration now at 43% and 64% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
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Our Mobile Planet: Finland
With Finland's smartphone penetration now at 38% and 55% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
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Our Mobile Planet: Italy
With Italy's smartphone penetration now at 28% and 50% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
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Our Mobile Planet: Switzerland
With Switzerland's smartphone penetration now at 43% and 56% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
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Our Mobile Planet: Egypt
With Egypt's smartphone penetration now at 26% and 29% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
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Our Mobile Planet: Saudi Arabia
With Norway's smartphone penetration now at 54% and 65% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT
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Our Mobile Planet: Spain
With Spain's smartphone penetration now at 44% and 56% of smartphone owners accessing the Internet every day from their device, mobile has become an indispensable part of our daily lives. Google partnered with Ipsos OTX Media CT to understand ...
Preview the Study Download: PDF , PPT