Drive Online Conversion / studies
Optimizing online shopping conversions is key to driving revenue for many marketers. We've published the latest insights around how consumers shop online and the winning ways to drive performance to learn how to make the web work for you.
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Mobile Search Moments: Understanding How Mobile Drives Conversions
As consumers increasingly turn to their mobile phones, it is critical for businesses to understand the range of "mobile conversions" that can occur such as phone calls, store visits, or purchases on other devices. In partnership with Nielsen, Google analyzed ...
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YouTube TrueView ads double monthly trade-in vehicles at Rick Case Honda, resulting in 12x ROI
Rick Case Honda partnered with Car-mercial.com to produce YouTube TrueView in-stream ads encouraging vehicle trade-ins. After launching the ads, the dealership doubled the number of trade-ins from a competing make from 10 per month to 20 per month. Rick ...
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Office Furniture & Supplies Insights
This one sheeter showcases mobile, search, display, and video data and trends for the Office Furniture & Supplies industry. It also suggests new opportunities and helpful resources for improving your business in 2013.
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MSC Industrial Supply and Rosetta Boost Sales with Dynamic Search Ads
MSC Industrial Supply, a leading American direct marketer and distributor of products for metalworking and maintenance, distributes more than 600,000 items. MSC worked with Rosetta, an interactive agency, to find ways to drive incremental sales and expand their ad ...
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Zoro Tools Increases Reach and Lowers Cost-per-Acquisition with Product Listing Ads
Zoro Tools, an online supplier of over 250,000 industrial products, had limited resources and a massive product assortment. They had been using Adwords all along, but was intrigued with Google Product Listing Ads (PLA) because it allowed them to ...
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Priceline.com Grows Mobile Site's Share of Business by 31%
Priceline.com wanted to cater to a growing global mobile device audience while increasing traffic and conversions. Priceline.com created a mobile-friendly site with current-location search, simplified content and larger buttons, and a more streamlined checkout. Using Google Mobile Ads ...
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Think Performance Display One-Sheet
Insights at your fingertips: Learn how performance advertisers can leverage display to create and capture demand.Preview the Study Download: PDF
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Think Performance Mobile One-Sheet
Insights at your fingertips: Learn how performance advertisers can make the most of mobile to create and capture demand.Preview the Study Download: PDF
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Think Performance Video One-Sheet
Insights at your fingertips: Learn how performance advertisers can leverage video to create and capture demand.Preview the Study Download: PDF
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Broadway Sparkles on Search with Media Ads
SpotCo, the Search Engine Marketing agency for Sister Act the Musical's website "SisterActBroadway.com", is re-inventing the Broadway marketing space. Since 29% of its ticket purchases occur online, SpotCo knew how important it was for to stand apart from ...
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2012 Automotive Tires Path to Purchase
What do tire buyers look like today? According to this Google/Compete 2012 study, today's tire shoppers:
- Shop for regular maintenance and just 8% purchase for a particular season. They look for durability, they research on the go, and ...
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Moving Apparel Shoppers from Undecided to Decided in the Path to Purchase
How can retailers drive new customer acquisition? Google and Compete partnered to understand the digital path that can break this glass ceiling. Here's what we found:
- Apparel shoppers are undecided on brand: More than 1 in 3 are unsure ...
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