Drive Online Conversion / studies
Optimizing online shopping conversions is key to driving revenue for many marketers. We've published the latest insights around how consumers shop online and the winning ways to drive performance to learn how to make the web work for you.
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2011 Path to Purchase for Investments
Google and Compete wanted to understand how applicants utilize search and media during their research and purchase process to apply for an investment product. Further, we wanted to link the the relationship between types of searching activity and subsequent online ...
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Post 2010 Holiday Learnings for 2011
'Tis the season to shop -- online, according to a survey study with OTX. More people shopped online on Black Friday 2010 than in 2009. More learnings include:
- Free Shipping Day saw the biggest Y/Y increase in online sales, with ...
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Shopping for Tech Products Online in Sweden
This study will help you understand more about how consumers in Sweden use various information sources, including the internet, when making tech purchases.
Key findings:
- Online purchase is an established purchase method in the tech vertical
- Mobile commerce is growing ...
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Researching and Purchasing Tech Products Online in Norway
This study will help you understand more about how consumers in Norway research and shop tech products online. We've looked at behaviour when researching and buying a range of tech products from mobile devices and computer hardware to TVs ...
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Online research, offline purchasing of mobile phones in Poland
This study will help you understand the online research, offine purchasing of mobile phones in Poland.
Key findings:
- ROPO effect is evident in the mobile phone market – more than half purchase offline after having researched online and more than two ...
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Shopping for Financial Products in Switzerland
This study will help you understand more about how consumers in Switzerland use various information sources, including the internet, when making finance purchases.
Key findings:
- Offline contracting is the prevailing purchase method in the finance vertical. However, online contracting is ...
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Researching and Purchasing Tech Products Online in Russia
This study will help you understand more about how consumers in Russia use various information sources, including the internet, when making tech purchases.
Key findings:
- Online research drives offline sales: online research prior to offline purchase is very popular across ...
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Role of Search in the Gambling Sector in UK
This study maps the role of search in the sign up for gambling sites in the UK market.
Key findings:
- Search is an important part of the customer journey. 29% of those who sign up, use search in their journey ...
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Researching and Booking Travel Online in Israel
This study will help you understand more about how consumers in Israel research and book travel online. This study includes insights on research and booking behaviour, as well as preferred booking channels in Israel.
Key findings:
- The internet is an ...
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Booking Travel Online in Finland
This study will help you understand more about how consumers in Finland research and purchase travel online.
Key findings:
- Online research in the travel vertical has to meet highly differentiated information needs: on average 8 topics are expected to be ...
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Researching and Booking Travel Online in Poland
This study will help you understand more about how consumers in Poland research and book travel online. This study includes insights on research and booking behaviour as well as preferred booking channels in Poland.
Key findings:
- The internet is an ...
Preview the Study Download: PDF , PPT
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Smartphones and the Role of Search
The objective of this study was to gain a deep understanding of smartphone consumer behaviour in the UK. The results show that smartphones are embedded in daily life. Extensive use occurs in all locations and across all occasions with simultaneous ...
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