Drive Online Conversion / studies
Optimizing online shopping conversions is key to driving revenue for many marketers. We've published the latest insights around how consumers shop online and the winning ways to drive performance to learn how to make the web work for you.
Role of Search for Financial Services Researchers
A Google/Compete study showed that online ads ranked at the top among ads recalled by financial service shoppers. Other insights on include:
- Online searchers are more likely to convert than people who don't
- Online searchers are also more ...
Digital Health Insurance Shopper
Online health insurance shoppers are multiplying - and search is the main resource they're using to make decisions. A Compete study found:
- About 36% of individual plan applicants applied online
- 43% used search and then converted at a rate up ...