Drive Online Conversion / studies
Optimizing online shopping conversions is key to driving revenue for many marketers. We've published the latest insights around how consumers shop online and the winning ways to drive performance to learn how to make the web work for you.
Role of Search for Financial Services Researchers
A Google/Compete study showed that online ads ranked at the top among ads recalled by financial service shoppers. Other insights on include:
- Online searchers are more likely to convert than people who don't
- Online searchers are also more ...
Digital Health Insurance Shopper
Online health insurance shoppers are multiplying - and search is the main resource they're using to make decisions. A Compete study found:
- About 36% of individual plan applicants applied online
- 43% used search and then converted at a rate up ...
Role of Search in the Gambling Sector
The objective of this study was to map the role of search in the usage of, and application for, gambling sites in the French market. The results indicate that search is an important part of the full journey, but particularly ...
The Role of Search in the Tech and Home Entertainment Market
The objective of this study is to map the role of search in the purchasing process of Italian tech and home entertainment products.
- The results show that search is an important part of the customer journey, with over ...
Role of Search in Insurance Purchasing
The objective of this study was to map the role of search in purchasing car, home and health insurance products online in France. The results show that search is an important part of the customer journey across all three categories ...
Role of Online Advertising in Carrefour's PC Sales
The objective of this study was to gain an understanding of what drives Carrefour PC sales in France and analyse the impact of Carrefour's media investment, with a particular focus on online activity. Key findings
1 in 4 of ...
Marketing ROI in the Spanish Insurance Market
This study looks at marketing ROI in the Spanish insurance market. The study aims to identify the key marketing drivers that generate new applications, and to quantify the effectiveness and efficiency of these drivers. The study used a variety of ...
Shopping For Telco Products in South Africa
This study will help you understand more about how consumers in South Africa use various information sources, including the internet, when purchasing telco products.
- Search engine advertising supports the research process: 3 out of 4 search engine users ...
How Expedia Drove More Shoppers to its Website
Like many retailers, Expedia UK, the leading online travel provider in the UK, wanted to know more about how to effectively drive traffic to its website. Google and Marketshare analyzed Expedia shoppers' online behavior and found:
- Reallocating the same budget ...