Drive Online Conversion / studies
Optimizing online shopping conversions is key to driving revenue for many marketers. We've published the latest insights around how consumers shop online and the winning ways to drive performance to learn how to make the web work for you.
Researching and Booking Travel Online in Ukraine Icon
This study will help you understand more about how consumers in Ukraine use various information sources, including the internet, when making retail purchases.
Key findings:
- Online research drives offline sales: online research prior to offline purchase is very popular across all categories (ROPO effect)
- Offline shopping is still the prevailing purchase method in the retail categories under analysis, however, visible growth potential for online in the future
- In the online research process search engines and consumer reviews are dominant tools for starting and intensifying product research
- Search is the most popular starting point for pre-purchase research and navigates to relevant sources
Researching and Shopping for Retail Products Online in Ukraine Icon
This study will help you understand more about how consumers in Ukraine research and purchase retail products online.
Key findings:
- Offline shopping is still the prevailing purchase method in the retail categories under analysis - however, visible growth potential for online in the future.
- Online research drives offline sales: online research prior to offline purchase is very popular across all categories (ROPO effect)
- In the online research process search engines (and consumer reviews) are dominant tools for starting and intensifying product research.