Engage Your Audience / studies
Consumer online actions say a lot about what consumers feel about a brand. Here’s a little of what we’ve discovered about online consumer brand engagement
A Guide to Building Brand Engagement With Display
Now more than ever, advertisers have an opportunity to build their brands with digital ads. Research shows that good creative matters. In this study DoubleClick has teamed up with Dynamic Logic to study the results of thousands of brand campaigns ...
T-Mobile Reaches the Light TV Viewer on Google + YouTube
U.S. consumers in homes with broadband Internet and free, broadcast TV stream video twice as much as the general cross-platform population. They also watch half as much TV. So how can marketers reach light TV viewers? T-Mobile teamed up ...
TrueView Ads: Getting Viewers to Watch, Not Skip
With online video, TV, cable and smart mobile devices, viewers can tailor entertainment to their own needs—video when they want it and where they want it. If you're an advertiser, how do you get someone's undivided attention ...
Post Holiday Learnings for 2012
We are beginning to develop a strong understanding of how shoppers engage with their mobile devices and tablets as they make their purchase decisions. We partnered with Ipsos during the 2011 holiday shopping season to uncover the following interesting behaviors ...
Searching for Primetime Engagement
With the proliferation of cable networks, and the rise of disruptive models such as UGC, streaming video on-demand and mobile video, it's important for broadcast networks to understand new primetime engagement by looking at a metric we call Search ...
The Role of Video in the Tablet Purchase Process
More than half of all tablet shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in the tablet research process and purchase journey and found:
- As a direct result of viewing tablet ...
Delta Air Lines Extends TV Branding to Mobile
Delta Air Lines tapped into a key insight - that their high value customer is always on-the-go. To target them, Delta extended their “Keep Climbing" campaign beyond TV and onto mobile platforms. With Digitas and AdMob, Delta was able to achieve ...
adidas Drives Branding Across All Screens
adidas launched an "all in" campaign to create build awareness, brand preference and "digital noise" among American Kids. With the help of Carat and Google, adidas created dynamic creatives highlighting US sports and entertainment. They ran across TV and YouTube ...
Citrix Online Uses Mobile To Reach Small Businesses
Citrix Online developed a business iPad app and wanted to drive app downloads and generate trial registrations. With the help of agency Mediasmith and Google AdMob, Citrix effectively targeted small business owners through a mobile display campaign. Here are the ...
Impact of YouTube Homepages On Brand Engagement
People spend more and more time watching video content online, but how effective are YouTube ads in generating brand engagement with these viewers? A Compete study found:
- Consumers who see an advertiser’s ad on the YouTube homepage are 437 ...
The Impact of Online Media on TV Tune-in for HGTV
This custom Nielsen study analyzes how online ads drove tune-in to HGTV's Design Star TV shows. Findings show that display campaign exposure
- Boosted TV viewership by 55%
- Tripled website visitation
- Doubled search related traffic and tune-in among target demographic